Are you searching for the best email marketing tools? Is email marketing is a higher priority for your business this year? Selecting the right email marketing software tool for your company has a significant effect on your email marketing campaigns. In this blog, we are talking about why choose ConvertKit Over Other Email Service Provider.
Why not I mean?
Email Marketing is the most cost-effective marketing for your business. As per the Direct Marketing Association, email marketing on average gets a 4300 percent return on investment (ROI) for companies in the USA. By the end of the year 2022, it predicted that more than 4.3 billion email users in the world. That’s half of the world’s population.
How Email Marketing is related to your business?
Get an average return of $32 for each dollar you spent on email marketing. Secondly, a survey conducted by The Manifest has revealed that businesses leverage the power of email marketing to achieve different goals, the most prominent of which are customer retention (29%) and boosting engagement (22%).
As we have already discussed what is email marketing and the importance of it in our previous blog: How To Build Email List In A Month By Email Marketing? Today let’s go through a complete overview of the top 3 Marketing tools used in Email Marketing & why choose ConvertKit over others?
How to choose an Email Marketing Tool?
An excellent email marketing service will enable you to create highly engaging email newsletters with an ideally drag & drop interface. You should be able to send bulk emails easily that are targeted and personalized.
Email marketing service will make it easy to manage your contacts, do segmentation, and you can track and analyze the performance of your marketing campaigns.
Better email marketing service ensures that your emails will not get into the spam folder. The most important thing for you is to understand that a lot of revenue, ROI, and success comes from email marketing software that you opt for using.
Because it’s difficult to send hundreds of emails manually, customized for the buyer’s persona, and segmented as per your audience’s choice.
You can’t sit in front of the system full day and send thousands of emails manually; it doesn’t work like this. For this reason, you have email marketing software. You can choose from ConvertKit, MailChimp, Aweber or Getresponse the right Email Marketing tool and get the benefit.
Why Choose ConvertKit Over AWeber and GetResponse?
It’s easy to get overwhelmed when you have different choices. There are plenty of email marketing services in the market. It’s essential that the email marketing service Aweber or ConvertKit or Getresponse that you select is easy to use and fits your business.
Automation: All services out there allow you to automate your email campaigns, but each one does it differently. Take time to look at how different tools automate your campaigns and figure out if they help solve your needs.
Industry: Some services aimed at serving specific sectors only. For example, ConvertKit explicitly built by keeping publishers in mind. If that doesn’t fit you, then you’ll have to go for a service that better suits your industry requirements.
Top 3 most popular email marketing service providers.
ConvertKit is the fastest growing email marketing software tool for bloggers, authors, and marketers. It is easy to use and incredibly powerful. Quickly offers content upgrades and incentives by email signup forms and easy to manage auto-responders allows you to send drip emails.
ConvertKit helps you to easily segment your subscribers into who are interested in and those who have already made a purchase. Segmenting your users helps you to increase your conversions by sending automated emails, which look more personal. Where in marketing terms, this is called targeted email marketing.
ConvertKit offers its customer’s based email support and which has a knowledge base with the best learning material included in it. A lot of Convertkit features are designed especially for bloggers; that’s why it is so-called the best email marketing tool for professional bloggers.ConvertKit has a 14-day free trial, and its pricing starts from $29/month. They also offer a 30-day refund policy.
But that’s not enough, read on why I choose ConvertKit over other email service providers.
Features which makes us choose ConvertKit over other marketing tools
1. Advanced Email Automation Feature
Until ConvertKit came into the AWeber’s autoresponders were considered the gold level in email automation. But the fact is, AWeber has already built its reputation around email automation and marketing. Once ConvertKit launched All that changed with its simple and powerful automated email builder.
Advanced automation building features of ConvertKit are what made it stand out from other Email tools in the market. ConvertKit provides you a visual automation builder that allows you to send scheduled, targeted content to your email list. The most important thing is, you can customize a subscriber’s path based on their actions on your site and segment them based on their way.
2. Cleaner and Stylish User Interface
AWeber’s UI looks old and not updated. Though you have a wide variety of options to choose the templates, they are too old to use, not attractive, and might go to your spam folder. ConvertKit with a bold statement on the website: Email marketing is also essential to use a tool stuck in 1999.
ConvertKit concentrates more on simplicity and less on complicacy when it comes to the design of the email templates; The templates are not over-styled and lack of design elements. ConvertKit is wholly responsible for why beautiful email templates can tops your business.
3. Well-designed Sign up Forms and Landing Pages
Email software is not generally known for the Design of their sign up forms and landing pages. Creating well-designed signup forms and landing pages is a bonus. And ConvertKit has these features for users.
Landing pages and Sign up forms are not as good as the one you find in other tools, but if you are using a separate tool to create opt-in forms and landing pages, then you will be happy with what convert kit has to offer.
The first thing why I choose ConvertKit: you might notice once you set up your ConvertKit account is the ease at which you can go for your business. If you’re starting your email marketing journey for the first time with ConvertKit, even it helps. The fact is, you can join ConvertKit Beginners Facebook Group to get all the answers to any question on email marketing that you might have.
If you’re an experienced user and want to migrate from any other service, ConvertKit also guides you through the process. If you have 5,000 subscribers, you can opt for their migration service where ConvertKit’s team migrates for you.
5. Subscriber-centered Tool
- At its core, ConvertKit is a subscriber-centered email software.
- You’ll not charge for the same subscriber two times
- You will be easily able to manage your subscribers with tags and by segmenting them.
- Unsubscribers automatically removed, and inactive subscribers automatically highlighted for removal.
AWeber is one of the old email marketing service providers in this world. They offer a wide range of tools for all kinds of businesses to manage all their email marketing needs. Getting started with AWeber is, and It connects to most platforms, including WordPress.
You also get accessed to ready to use email templates. You can also apply for autoresponders, list management, and email tracking. It provides options like live chat, phone support, email support, live webinars. AWeber offers a 30-day free trial. Then their price starts from $19/month. You can signup for quarterly or annual plans to save even more.
Features of Aweber which Makes you choose it
1. AWeber is Cost-effective.
Platforms that claim to built for bloggers, ConvertKit feels like a premium service. Being new in the market and competing with extensive popular services like MailChimp, Constant Contact. AWeber is cheaper than ConvertKit if we take their list-based pricing in their account.
2. Amazing Analytics Reports
Email marketers know the importance of email marketing analytics without this tracking the performance of your email campaigns will be complicated. But, With AWeber, you can track everything starting from open rates to sales with some clicks. You can do segment your email list based on the open standards. I don’t Say that ConvertKit’s email analytics are bad. It’s just AWeber makes it easy to use.
3. Positive Reviews and Overall Sentiment
Despite its market share, AWeber continues to get positive ratings and reviews on software review sites such as Capterra, TrustRadius, and G2Crowd, Despite receiving reviews and endorsements from famous bloggers, ConvertKit doesn’t get enough studies on the same places. One could say that ConvertKit is relatively new compared to AWeber, but the rating is slightly higher than that of AWeber’s on G2Crowd.
4. Best Customer Support
One of the main reasons for AWeber’s Amazing reputation online is just because of its award-winning customer support. AWeber puts a particular value on customer support and goes the extra mile and ensures its new as well as existing users to understand the platform and its various features.
AWeber’s knowledge base helps you to find answers to questions, and there are so many live webinars and video tutorials, you can learn new tricks from and get better at email marketing.
You can also keep an eye on their Twitter chat #EmailChat which they host Wednesday’s. It’s one of the long-running business chats on Twitter, and you will get new insights into email marketing and also blogging.
5. Integration with the Apps
AWeber integrates with a different array of third-party tools and services, which allows you to merge your email marketing campaigns with your business tools easily.
AWeber is in business for almost decades, which makes it easier to develop an API that can integrate with other online services. On the other hand, ConvertKit has 80+ integrations and still a long way to go before it can compare with the level of integrations that AWeber has. One of my favorite landing page builders, Landing, yet has no integration with ConvertKit.
GetResponse is another popular email marketing solution. It is easy to use and simple email marketing for businesses. It comes with fantastic marketing automation tools, allows you to create smart campaigns. With their drag and drop builder feature, you can create campaigns, segment your contacts, and you can send content designed for specific groups.
This tool helps you to develop effective campaigns to increase your profits. GetResponse comes with attractive, responsive forms, landing pages, A/B testing, and autoresponders. It Integrates with other lead generation software like OptinMonster, SalesForce, ZenDesk, Google Docs, etc.
They provide support by phone, live chat, and email. Have free learning material, including videos, webinars, how-tos, and guides, etc. GetResponse offers a 30-day free trial. Their pricing starts at $15/month.
If you’re finding a more robust marketing automation platform, then Get Response is the one. It is one of the most established and high-end email marketing tools in the industry. Get Response has added many features to make itself the only tool anyone need to grow their business.
1. Used For WEBINAR MARKETING
Launching a webinar is an extraordinary way to generate leads to becoming customers or clients to your business. Instead of sending them emails and writing blog posts, you can get engaged in with consumers instantly by scheduling a time and date for everyone to join a webinar and show them how your product works.
During the product showcase, you can answer the questions and their concerns so you can convert and sell your products in a much better way.
GetResponse offers a complete suite for webinar marketing features and options to its capabilities as an email marketing platform. Using this tool can set up the webinar URL, the time and date of the webinar, and the password to keep it private. Use Get Response’s form builder to collect the emails of people interested in joining your webinar.
Choose from ready-made templates for your opt-in forms; you don’t have to start from scratch. Your attendees need to be in front of their desktop; they can join the webinar from their iOS or Android phones. They can use the Get Response webinar app.
Other than sharing your screen for your presentation, you can engage with the audience by using polls to gather their feedback. You can enable the chat feature. As the webinar is over, you can also follow them up using trigger- or time-based campaigns for those who attended.
2. Get Response works best for small businesses and startups.
Get Response knows the growing demand for the companies as they continue to grow big on time. For online stores, the tool is more equipped and to take e-commerce marketing to the next level!
This tool integrates well with e-commerce platforms like PrestaShop, Magento, WooCommerce, and more. Once you get to connect to Get Response with this platform, you can gain access to data such as the most popular products and others. Using this information, you can also develop automated email campaigns and upsell and recommend related products to increase your sales for your business.
When you are using the Recommendations block on your email, it automatically analyzes the products that you can suggest to previous buyers. You can Drag the block to the email and set it up to generate recommendations to your past customers and get them to your sites to buy products from your transaction email. Abandoned carts are one more issue that e-commerce shops face.
There are so many reasons consumers might leave their cart, and some ideas are beyond your control. What you can do is, however, is to recover carts by using Get Response. You can set up the time when the potential customer receives the reminder email. To increase your conversion rate, you can add a discount at the end of the campaign to sweeten the deal.
Get Response has something for everyone. On top of robust email marketing and automation features, you can manage your pipeline and generate more sales through webinar marketing – all in a single dashboard. Instead of using different tools for this purpose, Get Responses houses all of them for your convenience.
3. Relatively cheaper than most tools
Get Response starts at $15/month for less or equal to 1,000 subscribers, which is half of what ConvertKit costs. As your subscribers increase and you upgrade to their higher plans, you also get to unlock more features to help you grow your business. You also get a 30-day free trial to help you test the features of the tool and see if it’s right for you.
4. Robust email features
If sending emails are your thing, then you’ll feel at home with getting Response. It has one of the best data segmentation among all email tools, which is a plus if you like organizing your subscriber list. When adding subscribers to your list, you can choose before a single opt-in or double opt-in. From its detail report, you will see data about deliverability to help you parse the performance of your email campaigns.
Which one to choose, ConvertKit, AWeber or GetResponse?
Aweber and Getresponse both the tools support platforms like web-based, iPhone app, and Android app, ConvertKit supports the only web-based platform. In the above list, you can see the customers to each tool like freelancers, small businesses, mid-size businesses, and enterprise.
All these Email marketing tools provide excellent customer support through phone, online, knowledge base, and video tutorials. Pricing details for each marketing tool Getresponse is cost-effective to choose if you are looking on to budget.
Customer reviews, for each of the tools given above. The features for each software are listed below to provide you with an unobstructed view of the devices which you can choose according to your businesses.
If you are a beginner, then you should choose ConvertKit. It’s easy and its design and optimism will definitely help you build your email list without getting into details.
Most of the email marketing providers offer the same kind of services. When you have to choose the best email marketing software for your business, you have to take your budget and marketing into account.
AWeber is the best for all marketers in general, especially those who’re just getting started with email marketing. Visit the website and go for a 30-day trial for free. Once you sign up, you’ll get access to all their premium tools.
ConvertKit makes email automation easy to understand for publishers. ConvertKit allows you to sign up for a free 14-day trial so that you can check the tool. The price starts at $25 per month for up to 1000 subscribers. As I described each tool is unique and it has its value in Email Marketing and provides the best solutions.
Other resources you might like:
- A complete guide: Why SocialPilot is best for your business?
- 13 Content Marketing Tools You Need To Start Your Blog With
- Future Of Content Marketing: 4 Big Things Will Help You Succeed
- 21 Best Social Media Marketing Tools Every Marketer Should Have
- The Ultimate Guide: How To Start Email Marketing For Beginners.
(This post may contain(s) affiliate links. That means I do get compensated every time someone buys from these links at no cost to you. See disclosure here.)