Have a business, but not on social media? Then you’re missing out a lot. When you create a marketing strategy for your business, start social media marketing too. It’s 3rd most popular way to promote your business online.
Start social media marketing for your business, from the beginning you go online. It isn’t necessary to be on every social media platform. Let’s say these are the topmost social media platforms available to you:
But it’s not like you have to be on every one of these. Select the one that fits best for your business. Let me tell you how.
Step 1: What’s your business niche?
It’s important to know your industry and niche. Along with that, ask yourself these questions:
- What is your service or product?
- Who is your audience?
- How many are male or female?
- Where they live (Location)?
- What is there age?
- What do they do?
Step 2: Were are your audience most active?
Once you have answered those questions, you need to find out where your audience is most active.
For example, Pinterest, where you pin images, DIY, infographics, art, fashion, design, etc., is mostly used by women. More than 75% of women age from 13 to 35 are more active on this platform and if your business is all about women stuffs then it’s ago.
So now you know which platform is best for your business.
Know you might be thinking that, if you’re on every social media you would be able to reach more audience. Right?
No! Don’t waste your time building social media accounts (only if that’s were your business lays), rather try to build a strong online presence of your brand.
What is social media marketing?[Tweet “Social media marketing refers to the process of gaining traffic or attention through social media sites.”]
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out!
Start social media marketing can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
When you go online, start social media marketing too.
When you create a social media profile it is also visible on search engines by your brand name and that helps you rank higher on search engines.
Now, you might be wondering how they are related? In fact, these two are very closely related.
Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.
How to start social media marketing?
Ready to start social media marketing for your business? Here are the basic things you need to know:
Set social media goals.
The first step to any strategy is to understand what you want out of your efforts. Start social media marketing isn’t about flipping a switch and calling it a day, instead, social media planning should be looked at like cooking your favorite dish.
Set goals that you know are attainable. Asking for 1 million new Instagram followers in 2018 is unrealistic. With achievable goals, you’re more likely to stick to the original plan and continue to take on new hurdles as you complete old ones.
This is the same reason why brands should never take on every social media channel possible in their current marketing strategy. Try to choose the channels that have the most importance based on your brand’s goals. Avoid over complicating a strategy with too many targets and objectives. Simplicity can take you a long way.
And also, don’t forget to document your social media goals. Not only is it important to help you benchmark where you are, but it also improves your chances of achieving them. According to some statistics, people who write their goals down are 30 times more successful.
Start social media marketing: Goals you need to consider.
Goal setting is a staple of all marketing and business strategies. Social media is no exception. For guidance, here are some common social media goals to consider:
- Increase brand awareness: To create authentic and lasting brand awareness, avoid a slew of promotional messages. Instead, focus on meaningful content and a strong brand personality through your social channels.
- Higher quality of sales: Digging through your social channels is nearly impossible without monitoring or listening to specific keywords, phrases or hashtags. Through more efficient social media targeting, you reach your core audience much faster.
- Drive in-person sales: Some retailers rely on social media marketing efforts to drive in-store sales. Is your brand promoting enough on social to reward those who come to you? What about alerting customers to what’s going on in your stores?
- Improve ROI: There’s not a brand on social media that doesn’t want to increase its return on investment. But on social, this goal is specific to performing a thorough audit of your channels and ensuring the cost of labor, advertisements, and design stay on track.
- Create a loyal fanbase: Does your brand promote user-generated content? Do your followers react positively without any initiation? Getting to this point takes time and effort with creating a positive brand persona on social.
Choose the right platforms
There is no shortage of social media sites on which to share your content. The number of sites is growing every day. Sharing your content on the right platforms is crucial to your success.
When determining which channels to use, you should consider your customers and your business. It’s important that you create accounts on the platforms your target audience uses, so they can easily connect with you. Conduct some research to determine what sites your audience probably uses, and then use them too.
You should also consider which sites best fit your products. For a video production company, for example, YouTube is an obvious choice.
Research your social media audience.
Approximately 79% of adults use Facebook – but are your customers actively engaging with your brand there? Understanding your audience is necessary to learn things like who buys your products, what age group is the toughest to sell and what income level makes up the most of your returning customers? As for social media, it’s just as critical to know your audience.
Research on the audience is another thing to know when you start social media marketing. To help you find your focus channels: let’s take a quick look at the essential demographics data for each major network:
- Facebook’s most popular demographics include:
- Women users (89%)
- 18-29-year-olds (88%)
- Urban- and rural-located users (81% each)
- Those earning less than $30,000 (84%)
- Users with some college experience (82%)
- Instagram’s most popular demographics include:
- Women users (38%)
- 18-29-year-olds (59%),
- Urban-located users (39%)
- Those earning less than $30,000 (38%)
- Users with some college experience (37%)
- Twitter’s most popular demographics include:
- Women users (25%)
- 18-29-year-olds (36%)
- Urban-located users (26%)
- Those earning $50,000-$74,999 (28%)
- Users with college experience or more (29%)
- LinkedIn’s most popular demographics include:
- Men users (31%)
- 18-29-year-olds (34%)
- Urban-located users (34%)
- Those earning $75,000 or more (45%)
- Users with college experience or more (50%)
- Snapchat and other auto-delete app’s most popular demographics include:
- Men users (24%)
- 18-29-year-olds (56%)
- Those earning less than $50,000 (27%)
- Users with some college experience (27%)
See even more demographics data in-depth guide here!
Create a social media strategy
A strategy, this is really important when you start social media marketing, will help you to display social media in the best way to reach your goals by prioritizing the channels in RADAR which are most effective.
Most advice on social media marketing strategies advises starting by listening to your conversations. We prefer the term coined by Brian Solis in his book Engage of “Active Social Listening” since this shows the need for a feedback cycle within social media marketing.
Facebook, Twitter, Google+, YouTube and LinkedIn. Facebook allows you to create a business page. Make sure you read the rules for businesses first. You can even ‘create a page’ through your personal account if your business allows you to do so. That makes it easy for small business owners to manage it. On LinkedIn, every employee becomes your best advocate.
Research your competitors
When you start social media marketing, research your competitors. Before you start creating content, it’s really smart to investigate your competitors. We put this before the content creation process because you often find new ways to look at content by analyzing what’s making your competitors successful.
Again, we’ll always believe you shouldn’t steal your competitor’s ideas, but instead learn and grow from their success and failures. So how do you find that information? The first step is to find out who’s your competition in the first place.
The simplest way to find competitors is through a simple Google search. Look up your most valuable keywords, phrases, and industry terms to see who shows up.
Define content strategy
Creating a content strategy is really important to start social media marketing. It’s important to keep in mind that simply being active on social media networks isn’t necessarily enough. The content of your posts is crucial to effectively market your business online.
When creating a post, regardless of the social media platform, ask yourself: will anyone care about what you’re about to say? Your business is your passion, so every announcement or a bit of information is likely important to you, but your clients or followers might not feel the same way.
If you generate interest and excitement among your followers, they will be more likely to share your post with others. And that means growing your potential client base.
Consider posting videos
How important is video to your social media marketing strategy? Approximately 90% of online shoppers believe product videos help them make a purchasing decision. Additionally, the average online video is completely watched end to end by 37% of viewers.
These types of stats should only enforce your reasoning to invest in social media video content. Brands can reach users through Instagram Stories, Facebook Live, and other in-the-moment media.
Build content themes
One of the toughest challenges to visual content is creating it on a day-to-day basis. A Venngage infographic showed 36.7% of marketers said their No.1 struggle with creating visual content was doing so consistently.
This truly shows how important highly-visual content is to marketers and the people they want to reach. That’s why building content themes is a great approach to sectioning out your content. Instagram is one of your premier channels to work off visual themes.
Engage with followers
It’s no secret that people love to get a great deal. Offering exclusive content to your social media followers can be a useful approach to attract new clients and build repeat business. It also increases the value of your social media content, which can increase your followers and subscribers as a result, providing a bigger potential customer base you can reach with your marketing efforts.
So, your first priority should (when you start social media marketing) be building that relationship with people, not pitching your service or product.
Share their links on your wall and/or comment on them. I wish them a Happy Birthday. Birthdays are big on Facebook. Always acknowledge them. Maybe even offer them a discount coupon for a birthday treat via Facebook.
Retweet their stories and comment on them! Reply to each and every message. Keep the conversation going. Get them to trust you.
It’s a cross between Facebook and Twitter. It’s great because you can create circles of certain people you want to target for different reasons. It makes it easier to post certain promotions to one group vs. another.
The best way to engage with potential customers is by joining industry groups and starting group discussions.
Build a network
Instead of trying to get as many followers as possible, focus on finding customers who are interested, loyal and engaged. These people are more likely to repost your content, like your posts and become customers.
Social media is about being social. Using your accounts to network with others is a great way to promote your business, create awareness about the services you offer, and make invaluable contacts. While the ultimate goal may be to reach new clients, the contacts you make through networking on social media may be potential suppliers, industry influencers, or even members of the media.
When you start social media marketing, build a network around your brand, the people within that network will engage with each other and help to promote your content. You could even try reaching out to exceptionally influential social media users and asking them to help you by reviewing a product or mentioning you in a post.
Following users on Twitter, adding Facebook friends, or becoming an active member of groups on LinkedIn can all be effective means of building an online network to promote your business. And that’s why you need to build a network since you start social media marketing.
Measuring success with analytics
So, how well did you do on your social media marketing strategy? Without continuously analyzing your efforts, you’ll never know how one campaign did over another. Having a birds-eye-view of your social media activity helps put things into perspective.
You’ve got down your most important goals, network preferences and metrics–now it’s time to make sure you made the right decisions. Knowing you’ve made the right choices is still a difficult task in social media.
In fact, 46% of B2B marketers are unsure if their social strategy actually created revenue for their brand or not. But marketers are always trying and looking for the perfect connection. That’s why the most commonly used metric (80%) for marketers is engagement.
If you work at building lasting relationships, there’s a lot less room for failure with your social media strategy.
So, now you know how to start social media marketing, create your own social media strategy and track down your success.
If there is anything you want to know or have any query comment down below.
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