Social Media Promotion: 21 Ways To Increase Your Following

Social Media Promotion_ 21 Ways To Increase Your Following beyond execute

Your content is all published and you’ve registered all your social accounts. Now what? How do you let people know you exist and visit your page? Here we have created 21 social media promotion ideas that will kickstart your marketing initiatives.

But first, it’s important to create social media accounts and link them on your website, so your audience knows where to follow you. If you haven’t read our article on how to start with social media marketing and choose the best social network for you, then read here.

  1. Completely optimize your social profile.

This seems like a no-brainer, but you’d be surprised to know that unless you’re going for an ultra-minimalistic look, your brand’s social pages should be filled out. 

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The article uses the About section to let customers know where else to find them, one of their social media promotion techniques. Not all the links are active, but the icons do indicate the networks.

  1. Create your brand’s own hashtags.

Instagram has added the ability to link other accounts and hashtags to your bio. Originally, people had to memorize the hashtags or creatively using an emoji. Now, you can use the space to promote accounts and add hashtags.

These hashtags can be your standard branded ones or special hashtags, like for a contest.

Hashtags are actually an incredible social media promotion tool. And, they can help you get more followers much more effectively. 

Hashtags are not only a big part of how we social media but they’ve even started to become part of how you speak. Or, at least those up-to-date on popular lingo.

  1. Offer freebies

A survey stated that:

  • 52% of people who follow brands do it to learn about offers.
  • 38% follow to take part in competitors.
  • 33% do so to get access to freebies.

Which is a lot of follower base? In fact, more than half of them are primed and ready to buy from or engage with you. So take advantage and let them spread the word for you at the same time.

Create freebies or guides that are unique and provide detailed resources. Create competition or offer that involves retweets and shares or do social media promotion, and you’ve got a campaign that will draw attention.

  1. Automate social media posting

For every network, there are certain times of the day when the users are most active. By scheduling your social media messages to post at the best times, you’re that much more likely to engage your followers.

SocialPilot is the best and very popular company in Social media scheduling and I worked out a deal with them where you can get started for free. SocialPilot does compensate me every time someone signups, but this is at no cost to you.

  • Completely schedule the post for unto 25 social media accounts.
  • Get detailed insights into how each of your posts is performing.
  • Start with a free trial.
  • You don’t need to login to your respective social media accounts again and again. Completely engage with your audience with SocialPilot.

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Click here to sign up for SocialPilot.

A question we get asked a lot, “When is the best time to schedule social media posts?”. Every platform has a different social media promotion plan, so you need to post at it’s best time and day.

On Facebook, Friday seems to be happier for people, so funny or upbeat content will fit right into that “happiness index”. Use facebook Karma to track your data and see when your audience is online.

On Twitter, Wednesday around noon and 5-6 pm are peak moments during workers’ breaks. Twitter users are 181% more likely to be on Twitter during their commute. Use Twitter Analytics to track data on your own followers to find the best times to tweet.

On LinkedIn, the best time to post is midweek from 5-6 pm. Business people are most likely to read LinkedIn in the morning like the newspaper. While linked in more professional, the best times to post are still before and after work.

On Instagram, the best time to post is between 8-9 am. Avoid posting at 3-4 pm. Posting a video on Instagram at 9 pm gets 34% more interactions. Post content more during off-work hours than during the workday, aside from peak times.

On Pinterest, the best time to post on Pinterest is 8-11 pm, especially on Saturdays. The worst time on Pinterest is during work hours. Make sure to include a call to action! 80% of people that see your content during peak times won’t interact otherwise. 

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  1. Post often to get more followers.

A question we get asked a lot, “How often to should you post to get more followers?”

The answer depends on independent social media platforms. But when you create you social media promotion plan keep these things in mind:

  • Tweet more than 15 times a day.
  • Post once a day on Facebook.
  • Post 1 or 2 times a day on Instagram, depending on your content.

The more you share, the more followers you will get. But as the Buffer noted, their could be a few reasons:

  1. You become more practiced and effective at tweeting.
  2. You’re more active and can interact with more people. 
  3. You have a larger volume of valuable tweets for people to interact with.

But while it’s not clear whether this is correlation, it doesn’t really matter. Tweeting more will increase the amount of followers you have in one way or another.

When Post Planner increased their posting frequency by 29%, they grew their Facebook organic reach by 65%. Sharing more often helps you reach and engage more of the following you’ve worked so hard to build.

  1. Be consistent

This should be your #1 priority. Using a tool (such as Hootsuite, Buffer or others) can help you maintain a consistent posting schedule across all your social channels. This is essential for engaging, retaining and growing an audience.

However, that’s not all it means to be consistent.

It’s also important that your messaging remain consistent across networks too. If you’re building a cross-channel campaign, it’s also important to ensure all messages on all networks support the same overarching campaign theme. If you say one thing on Facebook, you don’t want to say something contradictory on Twitter (For Example).

  1. Share videos

Videos has been considered one of the most powerful in social media promotion. While photo posts are great for engagement, Facebook is slowly taking away the ability to reach more followers. 

In fact, it now has the lowest organic reach of any type of update, with video getting more than double that reach. You don’t have to be the one who created that video content, either. You just need to upload it.

Facebook might have been the start, but you can now experiment with video on tons of networks: Twitter, Pinterest, LinkedIn and Google+ (as well as YouTube) all have ways to use video to reach your audience.

  1. Share your content more than once on social media.

You can get 31.5 times more click-through when you share your content on social media more than once. Meaning, you can get 3150% more traffic to your content by scheduling a few more social messages to share your content with your followers.

You can share the same piece of content on social media more than once to help you fill up your social media promotion plan (especially since you just learned you can post way more frequently than you have been). A good way to do this is to mix up the variety of the kinds of messages you write to share a single piece of content.

Here’s how to do it:

  • Use the three kinds of headlines that work best for engaging content: how to, list, and question.
  • Ask questions to pique your followers’ curiosity. Close-ended questions actually work best for click-throughs, so try questions that make your followers answer “yes” or “no” in response to your question. (e.g. Are you using hashtags as you should be?)
  • Post something controversial that makes your readers question their behavior, beliefs, or sense of belonging. They’ll want to confirm or disprove what you share, so they’ll have to click through to learn more. (e.g. Nothing is original.)
  • Combine a humorous message with a funny meme or GIF. Something that works well is to try a message like “How you’ll feel when you learn how to {experience desired benefit you teach in your content.}” Then pair it with a GIF of someone super excited.
  1. Use images, memes, GIFs, infographics

Tweets with images get 18% more click-throughs than those without. And tweets with animated GIFs get 167% more click-throughs than tweets with images. Memes bring humor to busy news feeds (and let’s just remember that half of all people share entertaining content). One of the best way to create Images, infographic is through Canva.

Let’s just say it’s widely known that social media promotion messages with visuals get more engagement. 

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  1. Share old posts

Creating, sharing and repurposing evergreen content helped us a lot. Evergreen content is perfect for engaging your social media following because you’ll have relevant content to mix into your posting schedule that’s always relevant.

You likely have timeless content that continues to perform well week after week, month after month. That top content is the kind of evergreen content to share again.

Neil Patel is a marketing mastermind who found that when he shared all of his old content, his traffic actually dropped. However, when Neil Shared only his best content, he grew his traffic.

Use Google Analytics to understand your content that is getting the most traffic. That’s a natural indicator of something your followers dig, so share that content again.

  1. Host Twitter chats

Have you ever conducted or hosted Twitter chats to engage with your followers? If not yet, then you need to (if possible), it’s another best way to do social media promotion.

The process is kind of time-consuming but you can keep it as simple as possible to make it a realistic engagement tactic in your social media promotion strategy:

  1. The most popular way to let all your participants know about the Twitter chat is through the hashtag.
  2. Make sure you define chat time. 
  3. Let know how long the conversation will go. Usually, it’s an hour, you can either ask a question or let your audience ask questions.
  4. Schedule tweets to build anticipation before each chat.
  5. Be a rock star host and like your follower’s answers and reply with helpful advice.
  1. Join groups / Forums

There are more than 1.5 million LinkedIn groups according to Social Media Examiner. You can create groups that are relevant to your industry on several social networks, including LinkedIn, Facebook and Google+. 

These forums or groups will provide you helpful and informative advice or to start relevant discussions that can help generate interest in your brand. Make sure you create a proper plan for groups or forums in your social media promotion plan.

  1. Hold Q&As

Another social media promotion technique is having a Q&A session. Where your audience or followers ask you any question related to your niche and you get to answer those. 

People love the honest, down-earth conversation, that’s why AMAs are so popular. Q&A sessions are a great way to answer any questions that your followers may have as well as provide information to consumers that may have some interest in your brand but are not familiar with it.

It’s also a fantastic way to strengthen the connection between your company and your customers since you are opening up a direct line of communication. Many companies will hold Q&A sessions on social media with higher-ups—including CEOs—to help make their company more relatable. Q&A sessions are also a great way to inform the public about new products, services, and promotions.

  • Providing answers on Q&A forms can help you connect with people in your market, build your reputation, and generate leads.
  • Have your audience send in questions beforehand so you can be prepared for what they want to know.
  • Be prepared for any tough questions by chatting with your PR team and knowing how you’ll respond quickly.
  1. Conduct polls or survey

Remember when we conducted a poll on the FIFA World Cup? It was such a success, we got 115k impression on that tweet. 

[Tweet “Conduct polls on Twitter to reach more audience.”]

People are often willing to provide you their opinion—and this is especially true on social media networks. This means that conducting polls and surveys about your services, products, and brand, in general, are great ways to engage your followers and obtain valuable information about your customer base, a great technique for social media promotion.

It also shows them that you care about their opinions, which in turn helps to build trust and loyalty, further strengthening your brand identity and reputation.

  • Use survey creation sites like Surveymonkey to easily create polls to post on your social media sites.
  • Keep your surveys short and sweet.
  • A poll is generally easier to do since you can just ask one question and have a list of answers to choose from. Because they take little to no effort to complete, followers are more likely to do them.
  • Surveys can take a little longer, which means you may want to offer an incentive for doing them, such as a coupon that provides a discount off a product or service.
  1. Respond quickly

When you sell something to your customers, they want to have a great experience. Customer satisfaction is a must for every company.

Research shows that customers’ emotions become permanent with time. It’s best for an effective intervention to take place as close to the experience as possible”, says Baba Shiv, Stanford Professor of Marketing at Stanford’s Graduate School of Business.

When people comment on your social media or DM you, respond quickly. If you don’t then it’s going to seem like you’re not very active on your own social media pages or you simply don’t care.

Both of these will drastically hurt your engagement since hardly anyone will bother posting comments or questions if you’re going to appear to ignore them. And when you do respond, do so thoroughly. You want your answers to be informative and helpful.

  1. Use emojis as a social media promotion plan

emoji-social-media-promotion

Emojis show a certain element of playfulness that provides your brand with a bit of personality. In fact, statistics show that the use of emojis will boost the engagement of your posts. Using emojis will boost the share and comment rate of your posts, and can help increase likes by as much as 57%.

  • Smiling faces boost conversions because people feel like they really are talking to a real person.
  • Emojis add human emotions, and it comes across positively with your audience.
  • Whenever responding to a negative comment or critique, emojis soften the blow.
  1. Alter your approach per Network.

Writing the same copy for every network won’t get you the best results. Your audience on LinkedIn is likely not the same as the one on Facebook and that’s okay. You may use the same photos or videos but your copy should change.

Every social media channel has its own unique way of presenting content and thus, has its own loyal audience who likes to consume content in that way. Users will appreciate that you take the time and effort to adapt your content according to the demands of that particular platform.

On Facebook, for example, you better served content that is informative and entertaining, something audience. 

LinkedIn has a very professional audience. Your content should be crafted so as to add value to their professional lives. Whereas, Twitter is known for its witty, trending updates. Share content that is catchy infographic, images, and videos.

Instagram is a visually-led platform that thrives on stunning photos. Can you create great visuals of any part of your content? If so, do it and post it on Instagram. Create different content for different social media promotion plan.

  1. Create a call to action content.

What would it mean if your content doesn’t link to your website? Nothing. When you create a social media promotion plan make sure your every content links to your website.

Create posts in such a way that your CTA button is prominently displayed, enticing readers to take action. It could be as inane as” Learn More”, taking the reader to your blog post, or a more ambitious “Subscribe Now”.

Readers are more likely to click on these buttons, and their success can be tracked through UTM parameters. If you see good traffic coming through from that post, promote it more to get more traction. 

  1. Analysis of your performance

Google Analytics is essential for any business or startup. But what about social media analytics? 

Every social media has its own analytics or you can say insights. 

In Facebook Insights for your page- you can see how many people have liked, loved, and have been wowed by your content thanks to new Facebook Reactions.

Using Twitter Cards to make Tweets with your content look even more fabulous? If so, you can hop over to your Twitter Analytics to learn even more about the impression your tweets are making across the Twitter-sphere.

  1. Cross-Promote across channels

Cross-promotion is one of the easiest ways to promote your different social accounts, reminding your followers that you have other social media accounts.

Make sure in your social media promotion plan you have a subtle approach to cross-promotion. Use space in your bio to mention that you’re on other networks. For Snapchat-heavy users, a profile photo change to their Snapcode works well.

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You can also promote your social media accounts in Newsletter & Email Signatures. If you’re sending newsletters out on a recurring basis, add the social icons at the base. It’s another subtle reminder to the recipients that you’re there if they need to find you.

For a more direct approach in your social media promotion plan put your social links in the newsletter. Most newsletter services allow for embeds. But if yours doesn’t, photo upload with an account link will do. 

If your company often emails externally, like to potential sales clients, add links to your email signature. This is another social media promotion opportunity and should be used to its full potential.

  1. Provide social-only discounts.

In traditional advertising, you see weekly deals in the newspaper or receive discounts in email. Through social media, promotion is no different. These discounts are served to a certain segment of your audience and end after some time.

The simplest way is to offer code in a post. Experiment around with social-only discounts. Try doing flash deals with limited quantities in Instagram Stories or posting an Offer on Facebook.

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Conclusion

Now create your own social media promotion plan that reflects your business and engage your audience. This is not a complete list of different ways to promote your business on social media. There are plenty more out there to try and new features are being released on social media every month.

Let me know if something else has helped you achieve more following for your business.

Until then, here are some related posts that you might find interesting:

Make sure you follow us on Facebook, Instagram, Twitter, Pinterest, and LinkedIn, and Subscribe to our email list, to stay updated with stats, trends, and tips.

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