Do you think SEO is a tough task? No. Starting as a newbie you don’t need to learn everything about SEO. Start with basic and focus on providing quality content. To make sure you do it right, we have created an easy SEO guide for the beginner so you don’t miss on basics and start right.
Everyone is competing to achieve rank on the search engine’s top results. But, it’s not that easy to get on to the number 1-4 positions. Because of all those popular websites dominating the ranks.
Look at this result, these ranking sites are live for a decade now.
That doesn’t mean, you can never make it to this place or you have to be a decade old.
If you are an individual starting a new blog, then this article will be your SEO guide for the beginner and help you gain organic traffic from search engines.
SEO requirements will keep changing, and it can be hard to keep up with the latest developments and algorithms. But if you want traffic and increase the revenue you need to learn basic SEO.
SEO is simple and not as hard as it looks. You can get all the effort with 5% of the work, and you do not need to hire an SEO professional to do it, or it will be hard to start ranking for well-picked key terms.
Well-optimized sites get more and more organic traffic over time, and it means more leads and sales. Without SEO, you won’t be able to find your website in search engines.
- Organic entrances
- % bounced entrances / bounce rate
- Total pageviews/sessions
- Number + quality of backlinks
- Crawl frequency
- # of ranking keywords
- Social shares
Do a complete audit of your site with Semrush.
What does SEO mean?
Search engine optimization – SEO in short, is a set of rules and guidelines for optimizing your site for search engines and improve your search engine rankings or your position on the search engine.
SEO is a complete framework as the whole process has several rules, several stages, and a set of controls. It is the best way to increase the quality of your web site by making it user- friendly, faster, and easier to navigate.
The Most Important SEO Ranking Factors?
- Secure and Accessible website
- Page speed
- Make it Mobile Friendly
- Domain Age, URL, and Authority
- Optimized Content
- Technical SEO
- User experience
- Social Signals
- Real Business Information
And one more important thing, 20% of your SEO work can be solved by hosting. Which hosting service provider you choose matters a lot (I’ve seen and experienced it). Choosing the right hosting provider can help you achieve 20% of SEO workload.
I would highly recommend or suggest you go with SiteGround. The benefits of SiteGround:
- 2055+ experts and users have reviewed SiteGround as the best hosting provider.
- Reliability: Your website will be available 24/7/365 without facing any downtime.
- Superfast servers: All SiteGround servers are highly optimized for speed. They are equipped with the latest hardware like SSD drives and custom software to make sure that your site is super fast.
- Top-Notch Customer Support Their customer support is fantastic, to say the least. They offer 24/7 phone, live chat, and ticket-based support.
- Free CDN and SSL They offer instant setup of Cloudflare’s free CDN and free SSL certificate from Let’s Encrypt.
- Multiple Server Locations They have data centers on three continents. You can choose the location you prefer during the signup.
You can also easily transfer your site to SiteGround.
Importance of SEO
In today’s Digital World, SEO is critical for every website and search engines serve millions of users per day looking for answers to their questions or solution to their problems.
- SEO helps your business to grow and meet the business objectives.
- Most of the search engine users are more likely to click on one of the top 5 suggestions in the results pages(SERPS). So, to gain more visitors to your website, your site needs to be optimized to appear in the top five positions.
- Good SEO practices improve user experiences and also the usability of a site.
- SEO is good for the social media channels promotion of your web site. People who find your site by searching on Google are more likely to promote it on Facebook, Twitter, and other social media channels.
- SEO can put you on top of the competitions. If two sites are selling the same product. Then the search engine optimized a web site is more likely to have more customers and make more sales.
- SEO is vital and focused on improving the online presence, traffic, and results in a good ranking of your site.
- According to Hubspot, 57% of B2B marketers say that SEO generates more leads than other marketing initiatives.
Let’s head over to this SEO Guide for Beginner.
Types Of SEO
There are different types of SEO techniques followed by marketers to mark their online presence. The significant kinds of SEO that are used to classify the SEO practices undertaken by the marketers include SEO On-Page and Off-page. Make sure you follow all these points as they include in SEO guide for the beginner.
1. On-page SEO
On-page refers to the activities that are carried out on the web page that is to be published. The On-page SEO activities Include adding keywords in the right quantity, inserting internal links, meta tags, title, Meta description, building a customized URL structure, adding the image alt tags, robots.txt file, XML sitemap generation.
2. Off-page SEO
The activities that are carried on after a page goes live on the website. Activities included in the Off-page SEO are like this. They are sharing the post, blog commenting to build engagement and liking the position on social media, giving the reviews and ratings to the post, answering the queries of the target audience.
Now let’s get into our SEO guide for beginner and show you what you need to do.
On-page SEO Factors
1. Backlink generation
You are giving backlinks to the credible sites, the authority of a website increases. A backlink refers to providing the source of the site that has been referred to quote particular information. Giving a backlink to a website that has a higher search engine ranking gets you a better level of credibility according to Google’s algorithms.
And even the Yoast SEO plugin recommends adding an outbound link. Also, if you give multiple backlinks to a high authority website in the future, you can convince them to give your website a quality backlink as well.
2. Adding Keywords for Priority
As the name suggests, the primary keywords are added least 8-15 times in the content of 1500-2500 words long. And the provided secondary keywords must occur at least once in the entire content.
Google’s spiders or bots when crawling through the content posted by you gain knowledge of the content by these keywords. As we suggested by Google algorithms, the primary and the secondary keywords must be infused accordingly in the content to help Google bots to understand better what the content is all about.
3. Meta Tags, Meta Description, and Alt Attributes
Meta tags, Meta descriptions, and Image Alt attributes are the essential parts of the on-page. The meta tags are nothing but the keywords included in the content. And they help Google to read the content better and let the search engine know of the content posted on the web.
Meta description, on the other hand, refers to the text displayed below the title on the search engine results. The meta description of a two-line content is a crucial SEO element as which can easily make a searcher click on our website link.
If you publish blogs through WordPress, you should add your primary keyword in the alt text of the images for better SEO. Sometimes we notice that in the absence of alt attributes the reader may ignore the picture or get stuck there.
4. SEO Yoast for WordPress
After completing writing your blog, I suggest that you must always refer to the SEO Yoast. And improve the overall quality of the blog. The SEO Yoast presents you with the key elements that help you to optimize your blog such that it appears at a top position in the search engine results.
5. Image SEO
Image SEO is an added advantage to rank better on Google image search. An SEO optimized image will appear in the Google image searches. When the user clicks on the link in the source of the image, the user redirected to your website. Thus, gaining your website traffic. Images are an essential component of any website.
6. Internal Linking
These are the links of the blogs previously published, or the landing pages of the website called internal links. The idea behind interlinking is redirecting the user from one page to the other page of the site to retain the user.
7. Header tags
Using the Heading tags ensures that Google takes notes and give importance to the headings used by you on the blog. Thus, the Header tags must be used to make your blog visible in the search results for those particular words. I suggest using the secondary keywords and the primary keywords in the sub-heads.
8. Make the URL structure.
You should adjust the URL as per the main keyword; it makes the visibility of your blog higher. And it works in a format that when a user searches for a particular keyword in google. If the URL structure of your blog contains the same keyword, the chances of Google showing your blog is high.
SEO Guide For Beginners
In general, when the user types a query on the search engine, algorithms look into their indexing and tries to find the best page that can satisfy the question of a user. Useful pages appear in the first five positions on the search engine results.
The essential factors in determining the position of a webpage in the search results are the number of high-quality incoming links or backlinks.
Backlinks are a sign of trust, and depending on where the links are coming from, they can significantly affect your ranking and the keyword positions. If the links are coming from well-known, high authority and trusted sites, your ranking will be positive. If you got a paid link, links in article directories, or an exchange link, your ranking would be affected negatively.
Getting links this way is a violation as per guidelines by Google, and it will get in a Penalty by Google. What to do to get more links? This question has been asked by many of them.
You can approach link building. But your primary focus should not be how to get links but also focus on how to create good quality content for your site. Good content is the key to SEO, and it gets you natural link juice, which in turn gives you high rankings and traffic to your website.
If you try to buy links, you may have temporary success. And then see your website disappearing from the top pages after the next Google update.
1. Social Networking Sites
Social Networking is more significant than others these days! Also, called Online Reputation Management. Yourself getting involved in social media sites is the fundamental step. With this, you begin to advertise, promote, market, and build your online reputation in your niche.
You have to sign up for popular social networking sites, such as; Facebook, LinkedIn, Twitter, Pinterest, Snapchat, etc., and create a profile of your own. These social sites allow you to extend your online network of contacts, to connect and interact with your friends.
Blogging is the best way to improve your website presence online! By writing blogs for your website, you give a reason for visitors to keep returning to your website and keep the site updated with your latest posts. And also helps search engines to crawl your site more frequently. Google has to update your most recent blog post entries, which helps you rank higher in search engine results pages.
You need to write lots of unique content for your blog, such as; Infographics, How To Tutorials, Viral Videos, etc. Be clear and concise with what you are trying to convey from your blog to your readers.
To promote your blog, submit it to niche blog directories and blog search engines. If you’re not very good at the writer, then you could always hire a guest blogger. And ask to write precise and unique content so that your blog gets more credit from the search engine point.
3. Blog commenting
Post comments on blogs. With the same niche. And This allows you to add a link, in the comments. These links crawled by search engines, helps to point them towards your site. These blogs are common “Do-Follow” Blogs (Just like our blog, where you can comment!).
4. Forum Posting
Find forums online related to your site niche and get involved in that community. Try to Reply to threads, answer people’s questions, offer advice, etc. Forums will help to build your online reputation as someone who is an expert within that niche. Try to use “Do-Follow” Forums where you can include a link to your site with your signature, which helps search engines to crawl your site.
5. Search Engine Submission
Search engines will find your site online, but it takes time. To speed up the process, submit your site to popular search engines such as Google, Bing, Yahoo, etc.
6. Directory Submission
Many people say that directory submission is dead! I believe that how effectively we are selecting those directories and how efficiently we are choosing the category for submission is more important.
You can submit to general directories, but for good effect and quality results, better submitting to niche directories. Of course, I agree that it takes time for results, but it is worth doing it.
7. Social Bookmarking
Social Bookmarking is another excellent way to promote your site. Submit the latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc.
Search engines like these types of sites because the content on these sites are updated frequently. By sharing you may increase your website traffic based on how effectively you have participated.
8. Photo Sharing
If you have used any of your photos or images on your site, then share them on many image submission websites like Flickr, Photo Bucket, etc. Other people will be able to see the images and comment on them, hopefully following a link to your site.
9. Video sharing
If you have many videos that you have used on your website, you can submit them to sites. Like; YouTube and Vimeo allowing people to find your content in other ways.
10. Business Ratings and Reviews
Write reviews and ratings about other businesses and ask your friends/clients you worked for to write a review and give ratings for your business in major business review sites like RateitAll, Shvoong, Stylefeeder, etc.
11. Local Listings
Depending on your site niche, you can find the listing in local directories which may be useful. And You may have a website promoting your local business, therefore instead of going global and facing huge competition. List your site locally.
So, search engines can easily view your website and fetch the content, which will be much better. The listing also helps you to reach your targeted audience. Submit your site to sites like; Google Local, Google Maps, Yellow Pages, google my business, etc.
12. Article Submissions
If you write your articles, then submit them to popular article directory sites. Like; Ezine, Go Articles, Now Public, etc. submission can help drive traffic to your website and get some links to your site from other sites.
13. Answer Questions
You can actively participate in answering the questions on sites like Yahoo Answers, and Quora. By responding and asking the communities with questions relevant to your site niche, you are building a reputation as an expert in your field.
Place a link to your site in the source section if necessary so that people can easily find your website. If you don’t spam, this is another excellent way to increase your link popularity.
14. Set up Google search console
Google Search Console a free tool that is provided by Google, helps businesses to optimize the sites for search.
It gives you lots of information that’s important for SEO. Like what keywords your site ranking for, what position you rank for those keywords, how frequently people are clicking your result after typing particular queries. And how other sites got linked to your site contents.
It tells you about the issues with your site, things like crawl errors and manual actions. It also says you that your website is mobile-friendly.
As you know, Google Analytics a free analytics tool, and already used by more than half of the websites over the internet. And for most small businesses, it’s the only SEO analytics tool you need to evaluate the value of SEO for your business.
15. Find organic search traffic in Google Analytics.
Go to Channels report (Acquisition >> All Traffic >> Channels). You can see how your different channels are performing in terms of traffic, engagement, and conversions. By channels, it means different ways that visitors are getting to your website.
Click on Organic Search to see more info on your organic search traffic. You can see your Organic Keywords report. This shows your top-performing keywords sorted (Acquisition >> All Traffic >> Channels >> Keyword). You can also see which keywords driving high traffic.
You can segment organic search traffic by source. look at specific search engines Go to Acquisition >> All Traffic >> Channels >> Source.
Conclusion – SEO guide for the beginner.
So this was the SEO guide for the beginner. Lastly, you can identify the landing pages that are driving the most organic traffic to your site. By landing page, The first web page that a visitor sees when they visit your website.
To see the highest-traffic landing pages for your organic search traffic, click the Landing Page primary dimension in the organic keywords report (Acquisition >> All Traffic >> Channels >> Landing Page).
Implementing strong, High-quality SEO on a brand’s website and digital properties is always going to be beneficial to that brand or website and its marketing strategy efforts.
SEO is, in fact, necessary in today’s marketplace. Potential customers do not use the phone book. They use a computer, smartphone or tablet to find what they need. Any business with a website needs to be visible when a potential customer uses an electronic device to search for its product or service.
I hope this SEO guide for beginner will help you improve your SEO or bring traffic.
(This post may contain(s) affiliate links. That means I do get compensated every time someone buys from these links at no cost to you. See disclosure here.)