In this article we’ll talk about how to monetize your blog through advertisement (also known as Display ads) and steps to open Google Adsense account. Which will help you put ads on your blog.
So, you might have a blog or just created one and might be wondering how to monetize it? There are, actually, many ways (Different ways to make money through blogging) to start getting monthly income from your blog.
But exactly how?
We normally get this questioned a lot, “How do we get money from our blog?” There are many ways, but in this article I’m going through one which you should start right away when you begin your blogging journey.
Advertising is one of the most popular. But what are its Pros and Cons, how do you get started, create Google Adsense and what do you need to do to make serious money through ads. Learn more about how to monetize your blog through advertisement?
The great thing about advertising is that you can make money from advertising right from the start. The bad thing about advertising is that until you have a really decent number of page views, you won’t make much money.
To give you an idea, with a good ad network you can be looking to make about $10 per thousand page views (often known as RPM or rate per mille), so if you have 100,000 page views per month, you are looking at about $1,000 per month. If you really work hard to optimize your ads, you may be able to earn even more than this.
The bad news is that those really good RPMs are only available from certain ad networks like Mediavine and AdThrive, which will only let you join when your page views reach a certain level. When you first start out your RPM is more likely to be around $1.
The other issue is, of course, that ads can make your blog look cluttered and spammy if you are not careful. And if you are selling something, you may end up advertising your competitors – advertising is definitely not the right route for everyone!
So, research about it in-depth and then make a decision where to place add. I would recommend you to place only 2-3 ads only on your blog posts. Also remember never display ads on your home page, that will make your home page less attractive.
Things you need to know before you get started.
Display ads are the billboards and magazine ads on the internet.
Advertising, sometimes known as display ads, is obviously adverts you typically see in the sidebar of a blog, a popup along the bottom of the blog, within the content of the blog and sometimes above the header of the blog. These ads are served by ad companies that automatically fill pre-determined as spaces on your blog. You earn money by people seeing the ads or by clicking on the ads.[Tweet “If search ads are the bread and butter of AdWords, as we said, the display campaign is the Bacon Lettuce, Tomato of the complete AdWords diet.”]
What are the types of Display ad Campaigns?
- Responsive ads are text ads paired with a stock image, featuring a one-line header text and your URL.
- Gmail ads look like sponsored emails that show up towards the top of Gmail inboxes. When clicked on, some of them expand to a full-sized graphical HTML page.
- Banner ads are graphical ads that live on websites. This is the most popular display ad format.
- App ads are smaller mobile-focused banner ads within mobile apps.
How are display ads priced?
There are many people who don’t want to make money from blogging. There are lots of people who just want blogging to be a hobby and have no desire to make any money at all and that’s ok.
But then there are those who want to make money from blogging, who really want to leave their jobs so they can blog full-time business, but are still not making (much) money.
Google runs an auction every time there is an opportunity to show your ads. Advertisers set their bid prices and Google determines which advertiser is willing to pay the most for the vacant ad spot. After determining the winner, Google charges one cent more than the 2nd highest bid, so advertisers don’t overpay for an ad.
There are three pricing models available for advertisers, contingent on your business goals.
- Cost-per-Click (CPC): Advertisers are only charged when someone clicks on an ad and visits your webpage.
- Cost-per-thousand Impressions (CPM): Advertisers pay per one thousand views. This is the best option for larger awareness campaigns.
- Cost-per-Acquisition (CPA): Advertisers pay per conversion on their site, whether it be an email signup or an online purchase.
Most Common Google Display Ad Sizes
Now that you’ve sized your budget, let’s find the optimal ad size. According to Google, here are the most popular, highest-performing ad sizes:
- 300 x 250: Medium rectangle. Performs best when integrated natively within an article or at the end of a post.
- 336 x 280: Large rectangle – slightly larger rectangle, which also performs best within articles.
- 728 x 90: Leaderboard ad that is placed at the header of a website
- 300 x 600: Half page ad, which oftentimes sits on the sidebar
- 320 x 100: Large mobile banner that is popular in mobile apps and games. The alternative mobile banners are 320×50 and 300×250.
But how can you earn a lot of money through display ads.
There are only two ways to earn more from display ads: good ad network and lots of page views. As far as a good ad network is concerned, I can highly recommend you do your research (the one we use Mediavine). About getting the page views, the only way to have found to consistently grow The Execute blog and get good page views through SEO and proper marketing (Social media marketing, Email marketing, content marketing or SEO).
But do bear in mind if you have a very niche blog, you may never be able to get the kind of page views needed to make a good income with advertising. The good news is there are plenty of other ways even a very niche blog with low page views can make a good income.
How to monetize your blog through advertisement?
If you are just starting out, you can get ads on your site form Google Adsense. You just have to fill in a form and wait until they approve you, you can start putting ads on your sites.
If you have a larger number of page views, you might be able to get a better level of ad revenue from an ad network like Mediavine or AdThrive. The minimum requirement for Mediavine was 25,000 sessions per month, and AdThrive was 100,000 page views per month.
Both based on Google analytics figures.
So, Let’s get started up with a sign-up process.
Step 1: Sign up google Adsense.
Step 2: Submit your contact information. Either enter your business address or your personal address.
Step 3: Login to your WordPress.
Step 4: Next install “insert header and footer” plugin in WordPress.
Step 5: Now, open Insert header and footer plugin, you’ll see header and body box, under header paste that code and hit save.
Step 6: Next, you’ll be shown an ad code that you’ll need to place in your website.
Some themes have an “ads section” build in, but if your theme doesn’t have one, then the easiest way to add your ad units is to use Text Widgets. A text Widget allows you to add ad units into your WordPress site, in the predefined spaces and location available from your site’s theme.
If you don’t want to use Text Widgets, it can be useful to use an ads plugin. As ads plugin can have extra features that help you to place ads without writing or editing code. I can recommend some of the plugins:
This is the one I’d highly recommend you. Ad Inserter is a WordPress ad management plugin available in free and paid versions. The free version is good enough to be used as your primary ad management tool but for advanced features you would want to upgrade to their paid version.
It allows you to create multiple ad blocks and choose how you want to auto-insert each block. There are a number of options to insert your ad. You can add it inside post content, before and after post content, between posts, before or after post excerpt, and more.
You can also individually disable automatic ad insertion in posts and pages, home, categories, and archive pages. It is fairly easy to use and can be used for both hosted and third-party ad networks.
Quick Adsense is a popular free WordPress ad management plugin. Despite its name, the plugin can be used to display any kind of ads including hosted ads, third-party ad networks including Google Adsense.
It comes with an easy to setup settings page where you can manage your ad codes and select how and where you want to display them. The plugin can automatically display ads before or after articles, inside post content, after the excerpt, and more.
It has custom ad widgets to display ads in sidebars and other widget-ready areas.
It does not have many advanced features part of some other plugins on this list. Another limitation is that you can only save up to 10 ad codes at a time.
AdRotate is another powerful WordPress ad management plugin suitable for beginners as well as advanced users. It supports both hosted ads with rotating banner ads and network ads.
It allows you to easily create ads and ad groups and insert them into your WordPress posts using shortcodes. You can also insert ads into sidebars using custom widgets. It offers basic stats to monitor ad impressions, which is particularly helpful if you are directly selling advertisements on your website.
It is available as a free plugin, which works fine for most small blogs and websites. You will need their pro version if you want to use advanced features like scheduling, geo-targeting, Adblock disguise, mobile adverts, media/asset management, and more.
AdSense Plugin WP QUARDS
The AdSense Plugin WP Quads is a fork of the discontinued Quick AdSense ads plugin which used to be the most downloaded advertising plugin on the repository.
If you need to simply get AdSense up and going fast on your site, this can be a great solution. It’s feature includes:
- Insert Google AdSense ads specifically or randomly anywhere within a post.
- Support any Ads code, not listed to google Adsense only
- Display up to a maximum of 10 ads on a page.
- Support up to a maximum of 10 ads codes on sidebar Widgets.
- Support up to maximum of 10 ads codes for specific placement & randomization within a post.
- Use shortcakes within ads.
Step 7: Once you have placed code on your website, you need to click the Done button and wait until it gets approved. Normally it takes less than a day, but sometimes it may take more than a day.
So that’s a wrap! If your having any trouble with putting ads or have certain questions, you can always comment below or search videos on YouTube on how to monetize your blog through advertisement.
You won’t be able to see ads immediately after you sign up. Make sure you try plugins and their setting. Remember not to put many ads as it will make your website look spammy.
A little recap on how to monetize your blog through advertisement?
- How does display ads work?
- Display ads are priced in three different ways: when someone clicks on ads, pay per thousand views and pay per conversion.
- Advantages and Disadvantages
- Ways from you can earn a lot of many through advertisement.
- Steps to create a Google Adsense account
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