To say everyone is on Facebook wouldn’t be too far from the truth. If you want your business content to reach consumers, having a Facebook business page is a must. This step-by-step guide on Facebook Marketing and Facebook Ads will help you carry out your Facebook work effectively as a beginner.
But to make the most of your Facebook Page, you need to attract and engage visitors, dive them to your website, and convert them into leads (and, eventually, customers). In all, you need to optimize your Facebook presence.
If you compare Facebook to every other social platform out there, Facebook is, however, the biggest. It now has over 2 billion monthly active users and over 1 billion daily active users. And they grew to this size with a span of 13 years.
- How you should optimize your Facebook Page, to get most out of it.
- Facebook Marketing tips that you need to follow to increase the following.
- Facebook Ads: How to create a Facebook ad and build your audience.
Let’s Start With How To Create And Optimize Your Facebook Page.
1. Create a Facebook Business Page, not a personal profile.
First thing’s first:
You need to create a Facebook business page (not a personal profile) to represent your brand. Pages look similar to personal profiles, but they include unique tools and features for businesses, brands, and organizations. Your fans can like your page to see updates and events from you in their News Feeds, which is something they can’t do for personal profiles.
Not only will this maximize Facebook’s business potential for you, but it’s in fact against Facebook’s Terms of Service to use a personal account to represent something other than that person, like a business. Therefore, create your business page.
2. Choose the right category for your Page.
As you have created a business page, now its time to choose the right category for your Facebook business page. The category type matters because each category offers different features and when someone searches for certain category Facebook would be able to show relevant pages, which can be yours too.
Local businesses, for example, will have a section for a physical location listing, while an online brand will not. This will be important if you’re looking to raise brand awareness and reach people on a higher level.
3. Get a vanity URL.
There are many ways that you can optimize your page once you’ve set it up. But the first thing you’ll want to do is grab a vanity URL. Mostly you’ll be able to get URL from about page immediately after you create your page but sometimes you would require to have a minimum of 25 followers (I don’t know why it is, but I’ve seen it, let me know in the comments below if you do have the same thing).
Once you’ve created your Facebook business page and selected the right category, it’ll get a randomly assigned number and URL, like facebook.com/pages/yourbusiness/785902. To make your Page more shareable and easier to find, you’ll want to create a recognizable URL (Eg ours is http://www.facebook.com/bounceble).
When Facebook marketing is your goal, the reason we recommend using a vanity URL is that it’s good for SEO. Your profile page is not only more searchable on Facebook when you use a vanity URL, but it’s also more searchable on Google.
4. Add a profile picture.
First impressions count. Look at this profile picture by Oreo, if someone doesn’t know Oreo, it can be easily recognized them by its logo; it’s a biscuit company. Just like this, your profile picture should be able, to sum up, what the entire business is about.
Given that your brand’s profile picture represents the first element potential followers will likely see when they interact with you via search or comments, imagery is an important piece of your Facebook strategy.
Pick a profile picture that will be easy for visitors to recognize:
- Like your company logo, or
- A headshot of yourself if you’re a solo entrepreneur.
Being recognizable is important for getting found and linked, especially in Facebook Search. Your profile image is pictured at the top of your Business Page and is also the thumbnail image that gets displayed next to all your Facebook Page updates. So, choose wisely.
Guide on Facebook marketing – Profile image
5. Add cover photo/video.
The next in the guide on Facebook Marketing is cover Photo and video. The following thing you want to do is get some high-quality cover photos or videos. Not unlike your profile picture, cover photos represent another crucial piece of imagery to potentially “Wow” visitors.
With video lengths between 20 and 90 seconds, while working within the 820×312 pixel limit for covers, there are plenty of options for brands to be creative. Among our list of Facebook marketing tips, this feature is still relatively untapped by brands so don’t be afraid to experiment accordingly.
You’ll want to optimize that cover photo or video to capture the attention of new visitors, encourage them to explore and learn more, and provide an effective mobile experience. All the while ensuring you’re following Facebook’s Page Guidelines.
6. Optimize your “About” page.
Next in the guide on Facebook Marketing is how to complete your about page. Facebook has a more extensive bio section than other social networks. It includes:
- The founding date of your company.
- Your mission statement.
- Contact information including telephone numbers and email addresses.
- Links to your website.
- Links to different social media account.
- A short “about us” sections.
- A company overview.
- General information.
- A list of products and services your company offers.
- A story.
Your “About” section is one of the first places people will look when they arrive on your page. A preview of it is located on the left-hand side of your page beneath your profile picture. People can also navigate to the full section by clicking on the “About” tab at the top of your page.
Be sure to optimize the preview section on the left side of your page with a brief yet descriptive copy to give visitors a sense of what your Page and your business are about before they decide to Like you. This copy will get pulled from the “Short Description” you provide within your full “About” tab.
7. Add milestones to your Facebook Business Page.
The “Milestones” feature enables you to highlight some of your business’s most outstanding accomplishments, like award wins, product releases, key events, or other accolades. Recent milestones will be posted to your Timeline, and users will be able to discover them later under your “About” tab.
To add milestones, click on the “Timeline” section of your Page, and click the “Offer Event +” option in the page update composer near the top of your page.
8. Choose a call-to-action button.
Your cover photo gives you lots of space to play with, and it’s a significant part of your Facebook profile. Why waste that enormous amount of space when you can add a compelling CTA and encourage your audience to take action instead?
Facebook added a very convenient feature in December 2014: the option to place a simple call-to-action button at the top of your Facebook Business Page.
This guide on Facebook Marketing tells you can choose from many pre-made button options (“Sign Up,” “Shop Now,” “Contact Us,” “Book Now,” “Use App,” Watch Video,” “Play Game,” etc.) and link it to any website that aligns with your business’ goals. It could link to your homepage, a landing page, a contact sheet, a video, or somewhere else.
9. Create custom page tabs.
Do you remember the little sidebar tabs on your profile?
Facebook tabs are a great way to organize numerous content types and allow your audience to find the information they are looking for.
By default, your page tabs are set as Timeline, About, Photos, Likes and More. But Facebook lets you create and leverage custom tabs – which are basically like landing pages within your Facebook Page, or calls-to-action, where you can feature anything from case studies to marketing, offers to other promotions you’re running.
If you select use default tabs Facebook will automatically choose the tabs that they believe would be the best fit for your page. Otherwise, you can add other remade tabs by scrolling to the bottom of the tabs section and clicking Add a Tab.
Tabs are right at the top of your page and let you give visitors a specific path to do what you want them to do on your Page. For example, if you’re hiring many people, you might create a custom tab for “Jobs” that links to your job site.
Create more than one CTA.
10. Speed up your response time.
Sometimes standing out among your competitors means providing the best customer care. I emphasize on Response time in this guide on Facebook Marketing.
If you respond quickly to most users who send you messages on Facebook, then you can earn what Facebook calls a “very responsive to messages” badge. You’ll earn a “Very responsive to messages” badge below your Page’s cover photo if you have a response rate of 90%. Response time of 15 minutes over the last seven days.
If you’re responsive to messages but haven’t quite earned the badge, Facebook will still show off how responsive you are to visitors.
If you’re not very responsive to messages, nothing will appear. So, while it’s not the end of the world if you don’t respond, having that badge allows users to know your business is listening and cares about their needs.
11. Create a Facebook Group.
Facebook groups are great for bringing potential customers together in one place and allow you to connect with them and help move farther down your funnel.
To create a Facebook group, you need to:
- Select a topic centered around a keyword that relates to your audience: Finding a topic that is related to a keyword that your audience is searching for makes it easy to find you.
- Make sure your group description is up to date: Explain to your audience what the purpose of the group is and rules of what can and cannot be posted there.
- Follow a steady stream of content related to the topic of your group: It may be up to your social team to maintain a steady stream of content for group members to talk about. Make sure that any content you share is reliable and accurate to help encourage discussion.
To create a Facebook group, go to Groups on the left-hand side corner of your Facebook homepage and click + Create Group. Name your group and decide what type of group you will have. Open – meaning anyone can join, Closed – meaning people need permission to join or Secret – meaning only group members can find it.
Guide on Facebook Marketing.
Facebook Marketing Tips that will help you gain followers.
Before you consider Facebook Ads and after you’ve optimized your Facebook Page, you need to do some free Facebook Marketing. That is, through this guide on Facebook Marketing, you’ll know how to increase Facebook following for free.
Failure to plan is planning to fail. We’ve all heard this expression before. However, that doesn’t mean we always heed this advice. Sometimes we get busy and cut corners. And we pay the price later.
That’s because working without a plan is stressful. It also tends to be inefficient and ineffective. Like we’ve said before, “Winging is not a social media strategy.” The same can be said for Facebook Marketing.
Sometimes it’s enough to simply try different things and see what works. However, without a coordinated strategy, your efforts may feel sporadic and disjointed. Your audience won’t notice. The strategy makes your efforts intentional. That makes your efforts more likely to succeed.
Once you get your marketing strategy and process down for Facebook, you’ll be able to gauge how well content should perform (within a reasonable margin of error).
1. Prioritize quality over quantity.
There are two questions before I started writing this guide on Facebook Marketing: How often should I post to facebook? Will posting more frequently will help me reach more people? And the answer is no. Your audience doesn’t want you to spam them with content that they have either seen many times or aren’t relevant to their interest.
Brands should take steps to funnel as many of their current visitors, past customers, and other social followers to Facebook. Think about your email list. Blog traffic. Instagram followers. Why aren’t they part of your Facebook funnel? The key is finding opportunities to double-dip your content beyond Facebook.
At the end of the day, how visible your posts are in people’s Newsfeeds all comes down to the quality of your posts. So don’t overwhelm your customers with content on Facebook and be selective about what you’re publishing.
Spend more time crafting better Facebook posts, and less time crafting many Facebook posts. Remember: it’s a marketer’s job to post content to social that’s interesting, entertaining, helpful, and/or relevant to the audience.
This means picking relevant topics, writing delightful copy and posting compelling images and videos. Considering the sheer amount of time users spend on Facebook, turning your current leads into long-term followers should be the ultimate goal of any brand.
2. Post at the best times for your audience & test your timing.
Another common question: when’s the best time to post on Facebook? Unfortunately, there’s no perfect answer – different businesses may find different days and times work best for them. Timing often depends on what your target audience uses Facebook for the region(s) you’re targeting, the content of your post (e.g. funny or serious), and your goals (e.g. clicks versus shares), and so on.
So, when’s the best time to post on Facebook?
- The best time to post on Facebook is 3:00 PM on Wednesday. Other optimal times include 12:00 — 1:00 PM on Saturdays and Sundays and 1:00 — 4:00 PM on Thursdays and Fridays.
- Engagement rates are 18% higher on Thursdays and Fridays, and weekdays from 1:00 – 4:00 PM tend to see the highest clickthrough rates. On Fridays, Facebook uses spikes by 10%. Since people tend to be happier on Fridays, Neil Patel suggests posting funny or upbeat content to match your audience’s mood.
- The worst times to post on Facebook are weekends before 8:00 AM and after 8:00 PM.
Think of this data as a general guideline, and use it to help you find the optimal posting times for your business.
Guide on Facebook Marketing – Time log
3. Post your best blog content.
For business, social media continues to be driven by content. It’s a marketer’s job to post content to social media that’s interesting, entertaining, helpful, and/or relevant to our audience. Start populating your Page’s timeline with content by handpicking your best, most helpful blog posts.
If you’re strapped for resources but maintain a business blog, you can try connecting your blog to auto-post links to new blog content you publish. Many blogging platforms automatically offer this feature within the software.
You don’t want to put too much emphasis on automation, though. It’s ok to auto-publish some content, but make sure a real human is posting and engaging with your fans, too.
4. Post videos, especially live videos.
In this guide on Facebook marketing, another big way to boost engagement is with video content and especially live videos.
The folks at Facebook know that people like watching videos on Facebook. The number of people watching video content is rapidly increasing: between April 2015 and November 2015, the amount of average daily video views on Facebook doubled from four billion video views per day to eight billion.
Facebook is continuing to tweak how the algorithm measures people’s interest in video content on Facebook, but the main takeaway is to make your videos as visually engaging as possible – especially in the first few seconds.
Why? Because although all videos on Facebook autoplay in people’s News Feeds, they’re on mute until the viewer manually turns the volume on. The more visually engaging your video, the more you can entice people to stick around. Getting people to spend more time watching your video, the more you can entice people to stick around.
Getting people to spend more time watching your video will help your video rank higher in the News Feed because to Facebook, signs of user engagement with a video include spending time watching the video, turning on the audio, switching to full-screen mode, or enabling high definition.
In their continued effort to promote video content in the News Feed, Facebook recently launched Facebook Live, a live video streaming service that lets anyone broadcast live video from their mobile device straight to their Facebook News Feed. Use Facebook Live to your advantage, as Facebook ranks live video higher than other videos and other types of posts.
5. Use Facebook Page Insights to analyze content.
Posting quality content is only part of the battle.
As part of putting these Facebook marketing tips into action, make sure that you’re keeping a close eye on your social analytics. Analytics clue you in on which type of content gets the most click and impressions, helping to optimize your Facebook strategy regarding which types of posts drive engagement.
Facebook Insights is Facebook’s internal analytics tool right that helps you measure and analyze your Facebook presence. The tool provides Facebook page administrators with analytics data about page visits and engagement, which can help you understand which content is and isn’t engaging to your fans.
6. Schedule posts in advance.
Scheduling your posts in advance is a must-do for brands looking to tick all of the boxes of what makes an effective Facebook presence. Not only can you post when your followers are most active, but also ensure you’re diversifying your content output rather than just going with the flow.
Scrambling for Facebook content is not a new phenomenon. We have meetings. We run late. Things come up.
That’s why you’ll want to use a third-party Facebook application to schedule your Facebook posts in advance. You can fill it in on the same day and time every single week to prep for the following week’s social media content. Then, use that third-party Facebook application to schedule out your posts.
My personal favorite is SocialPilot. If you’re just starting with a social media scheduler, you should use SocialPilot. They are the biggest and most well-known social media scheduler company and I worked out a deal with them where you can get started with $25/month (plus you will get 14 days trial). SocialPilot does compensate me every time someone signups, but this is at no cost to you.
What all you will get in this offer:
- 25 Social Media Accounts
- Analytics and Reports (Web)
- 2 Facebook Ad Accounts
- Bulk Scheduling
- Content Curation & Discovery
- RSS Feeds
- 24 x 5 Support
- 3 Team Members
All you have to do is schedule your Facebook posting from SocialPilot so that you don’t have to worry about the time your audience is highly active.
Plus, SocialPilot can manage your other accounts also such as Instagram, Twitter, Pinterest, and LinkedIn, and you can manage all these accounts together from one place. Commenting, liking, tracking and more. It is also good if you have a team. Click here to get the Bounceble SocialPilot special.
However, don’t get caught in the trap of turning your page into a robot, and meeker sure you’re actively engaging with your fans, too.
7. Partner with influencers.
If you’re still struggling with Facebook engagement, partner with someone who already has it all figured out. Influencer marketing really can impact your engagement if you do it right.
Influencers can help increase your organic reach by getting your name in front of their audience, according to convince and convert for every $1 you invest in an influencer you experience a $6.50 return on average. However, with influencers, you need to make sure that your intentions are clear.
The trick is to find influencers who are already in your space, and who want to work with you. Try using a tool like BuzzSumo to help you find them. With their influencers and outreach feature, you can search for influencers using keywords relevant to your industry or business.
Once you find an influencer you want to reach out to, spend some time cultivating that relationship. It’s a slow-burn marketing method, but it does work. You might be surprised by how much engagement you can create simply by asking others to help you out.
8. Promote your page outside facebook.
If you want to improve engagement on your Facebook page, you need finding ways to bring traffic to it. Yes, using promoted posts and paid ads can highlight your page to Facebook users who are browsing the platform. But what about your users who don’t even know you have a Facebook page? Include a link to your Facebook page (and other social media accounts) on your website.
Add it to the bottom of your emails. Put it in your other marketing materials. You can also go a step further and give your audience a reason to become a Facebook follower. Offer them exclusive deals, content, or promotions that get them excited about following you. This gives them major incentives to engage with your brand on Facebook.
Guide on Facebook marketing infographic
9. Post less frequently to Facebook – once per day.
At the other end of the frequency, the spectrum is the advice to post Facebook less often. In our case, we tested the posting only once per day. This advice stems from a pair of studies on Facebook frequency by Track Social. Both studies conclude that sharing five to 10 times each week is the ideal frequency. Five to 10 times per week works out to about once or twice per day.
We chose to post once per day.
10. Set clear Facebook Marketing goals.
You’re on Facebook for a reason. You believe that being active on the channel will help you reach the business goals that your organization has set for the year.
- Focus on what metrics you need to track to see if your Facebook strategy is contributing to the overall business goal.
- Use the previous year’s data to influence the goals you set for the upcoming year.
- Make sure your goals are realistic.
11. Establish your voice and tone on facebook marketing content.
The voice and tone that your brand carries online should be a significant part of any Facebook marketing strategy. What you sound like should be a reflection of who you are as a brand.
- Develop your voice: if you were to pick three adjectives that described the voice of my brand on Facebook what would they be?
- Establish your tone: Your tone is going to be I constant flux because your tone is not just what you say it’s how you say it. It is the exact opposite of your voice because it’s going to change with every post you create.
12. Optimize links to make people click through.
Facebook is a great place to link out to articles, landing pages and any other web content that your team creates.
Some important things to keep in mind when you’re using links in your Facebook posts:
- Shorten your links with bit.ly
- Don’t worry about choosing a photo.
- If you want a cleaner looking post, delete the original link and enter your text by itself.
13. Target your audience with each facebook post.
Facebook allows pages to target their posts towards certain audience members, much like how you target your ads. However, you can only access that type of target if your Facebook page has more than 5,000 followers.
Guide on Facebook marketing – Audience
14. Don’t cross-post between facebook and other social channels.
Facebook make sit easy to cross-post between other social channels. If you have that feature enabled, turn it off. Cross-posting may make it easy for you to fill a quota of social posts, however, cross-posting:
- Don’t allow you to customize your posts for each network.
- Will cut off text if the network has a limited number of characters (Twitter).
- Come across as lazy to audiences who are following you on multiple networks.
Don’t post your content from facebook across multiple channels. It may save you time, but it won’t save your engagement rates.
15. Build a facebook event that encourages people to attend.
Facebook events are a great way to reach out to your audience and get them to connect with you. There is information that always needs to be a part of your event description including:
- Directions or links to a Google map
- Tickets link (if needed)
16. Share other work you love.
Sometimes sharing someone’s creative work with your audience is a great way to show your support towards them and engaging people to follow you. This will not only grow your organic reach but also increase your engagement rates by 50%. Some tips to keep in mind when it comes to publishing someone else contents:
- Make sure you give credit to the original publisher.
- Always ask if they want their content shared on your page.
- Let the author, or the reviewer knows that their content will be published on your page.
17. Run a Facebook contest to increase your reach.
Okay, who doesn’t like free stuff? Running a contest on your Facebook Page is a great way to increase your organic reach if it’s done correctly. Here some things to keep in mind when you’re creating the contest:
- Make sure that people are sharing your posts.
- Double-check the images and text of your posts before you publish.
- Set a time limit.
18. Post only link updates.
One of the elements that the Facebook News Feed algorithm considers is the type of update that a page user. Newsfeed places greater value on link posts versus the photo with a link in the caption.
19. Tag people and companies in your Facebook posts.
A final way to increase your organic reach is to tag people and companies in your facebook posts. Tagging helps draw people’s attention to your post and increases the chance they might share your content with their audience. Keep these tips in mind when you’re tagging:
- Only tag companies or influencers if they’re relevant to your content.
- You cannot tag personal facebook accounts unless their settings are public.
- Don’t just tag people to get their attention, tag them because you’re either giving them credit for your content or think it would be of use to them.
Next: Increase followers through Facebook Ads.
Not thinking about Facebook Ads for your business? Then you’re missing out on something really important.
Although some of the younger demographics are passing up Facebook in favor of tools like Instagram and Snapchat, Facebook still dominates the market. With 1.09 billion people logging in daily (a 16% increase year-over-year), it’s still the most popular social network around. Not to mention, Facebook owns 77% of all social logins.
If you want your business’ content to reach consumers, having a presence on Facebook is given.
We know that learning all the nuances of various social networks can be a tricky and time-consuming feat, especially considering how frequently they add, remove, and modify features.
To help you stay ahead of the curve; we’ve put together a handy cheat sheet that businesses can use to make the most of Facebook Ads and Facebook marketing.
We’ve outlined some Facebook ads tips that are fair game for just about any business or personal brand looking for more love from existing fans and new followers alike.
But first, the question we get asked a lot: how much should I spend on Facebook ads as a beginner?
We would recommend you to spend a minimum of $50 – $100 a month on Facebook Ads.
1. Set some goals for your Facebook Ads.
Before you jump in and create any adverts, it’s important to first think about why you’re advertising and what you’re aiming to achieve. By setting yourself a few goals ahead of going live with ads, you also have something to measure your success against.
For example, if you’re looking to increase downloads of your mobile app through Facebook Ads, you could set a goal of 100 downloads in the first month. This will also help you when it comes to choosing the correct objective for your Facebook Ads campaign. Some more example goals could be:
- Increase traffic to my website from Facebook
- Increase attendance at my event
- Generate new leads
- Increase the reach of our content on Facebook
- Boost engagement for our Facebook Page
2. Choose your objective.
When you click to create a Facebook Ads, you’ll go to a page where you choose the objective for your campaign. There are 15 options here for what you might want to achieve:
Objectives that generate interest in your product or service:
- Boost your posts
- Promote your page
- Reach people near your business
- Increase Brand Awareness
- Increase your reach
Objectives that get people to start thinking about your business and look for more information about it:
- Send people to a destination on or off Facebook
- Get installs of your app
- Raise attendance at your event
- Get video views
- Collect leads for your business
Objectives that encourage people interested in your business to purchase or use your product or service:
- Increase conversions on your website
- Increase engagement in your app
- Get people to claim your offer
- Promote a product or catalog
- Get people to visit your shops
3. Use Facebook Ads Manager to Keep Everything Organized
Facebook offers users two different tools for creating a paid ad: The Ads Manager and the Power Editor. The Power Editor is usually best for larger advertisers looking for more precise control over many campaigns. If that doesn’t sound like you, the Ads Manager works great for most companies.
The Facebook ads manager can help keep track of all of the ads you’re running on the platform.
To access ads manager, go to Insights > Promotions > Go to Ads Manager.
In ads manager, you’ll see different sections broken down by ad type. The first is just your standard account overview. This will include your total reach, ad spend and more for every ad you run.
The best idea is to go with Ad manager which will guide you and give you the best suggestion on what to do.
My personal favorite is SocialPilot. Not only you can schedule your posts but you can also manage ads or set up ads for your SocialPilot account, you don’t even need to login to Facebook. They are the biggest and most well-known social media scheduler company and I worked out a deal with them where you can get started with $25/month (plus you will get 14 days trial).
What all you will get in this offer:
- 25 Social Media Accounts
- Analytics and Reports (Web)
- 2 Facebook Ad Accounts
- Bulk Scheduling
- Content Curation & Discovery
- RSS Feeds
- 24 x 5 Support
- 3 Team Members
4. Use Audience Insights to learn about your audience.
The best Facebook ads are high-quality, relevant ads that fit seamlessly into the user’s environment on Facebook. Learn more about your customers and prospects using Audience Insights, which you can find inside the Facebook Ad Manager in the left-hand navigation.
The tool will help you target your ads more effectively and learn about your audience — even if you are not advertising to them. How? The data can help you build stronger buyer personas, create more compelling content, and uncover some gems for your competitive research.
5. Target Your Audience with Facebook Product Sales Ads
One of Facebook’s newer ad features allows you to create Facebook ads for the products that your company offers.
These ads are great if:
- You have a new product launching that you want to get in front of your audience.
- A large catalog of products and want to advertise them as much as possible.
- Or want to categorize your products for the different members of your audience and target them for what they are looking for.
Some other tips to keep in mind when you’re setting up these ads:
- Make sure your product photos are the optimum size at 600 x 600 px.
- Always keep your product feed up to date especially if something goes out of stock.
- Set automatic updates for your product feed.
Guide on Facebook marketing – Facebook ads
6. Drive Traffic to Your Website with The Right Facebook Ads
Your website is where your conversions happen, therefore, it makes sense that you want your traffic to end up there. Facebook allows you to create ads that drive traffic specifically to your website and creating them is easy.
A couple of things to note before you hit publish Ad:
- Ensure that any links that are in your ad are working.
- Make sure the ad and visuals are free of errors.
- Triple check that your website is working correctly.
7. Cross-Promote Your Ads on Facebook and Instagram
Three main things need to be in place for your ad to be promoted on both channels:
- Your Instagram account needs to be connected to your business page on Facebook since the ads are run through the Facebook ads manager.
- They must be viewable on mobile since Instagram ads are only accessible through mobile phones.
- You have to turn the Instagram ad feature on for each ad that you want to push to both channels.
8. Test multiple versions of a single ad.
Running a single campaign won’t give you much to result in terms of finding your audience, optimizing your ads and determining if Facebook ads work for your business. You need being able and willing to run multiple campaigns to test and experiment with different parts of a single campaign.
Test your targeting first, using a simple advertisement, and basic image suggests the Brian Carter for Convince & Convert. “There are usually at least five to ten ways you could target your prospects”, he says. “Find one or two audiences that convert best at the lowest cost per lead.”
To reach and test on a wider audience, you’re going to have to invest a reasonable amount of money on your campaign. The folks at BuzzSumo suggest that number be in the thousands. The reason for this?
Facebook ads reward you for testing more ads and targets. Whereas cost-per-click doesn’t change much when you’re advertising on Google or LinkedIn, Facebook ads cost a lot less if you’re diligently testing them.
Then, you can test the creative side of the ad, including images, headlines, and body text. Try testing 20–25 variations on your proven targets: “You aren’t doing Facebook ads well until you’ve created 15–20 ads,” says Carter.
9. Experiment with New Ad Formats
Marketers are taking advantage of Facebook’s highly targeted ad platform like never before and seeing huge returns as a result. That said, if you haven’t spent some serious time experimenting with Facebook ads creator, you need carving out some time to see just what it has to offer.
Just because you ran a static ad a few years ago to no avail doesn’t mean you should give up on Facebook advertising. For example, creative formats such as carousel ads represent an interactive means of marketing to new fans and followers.
From video ads to promoted posts and beyond, Facebook ads afford flexibility and features like no other social ad platform out there.
10. Target specific audiences to boost ad reach.
If you want to ensure your Facebook Ads are effective, learn how to narrow your audience. According to WordStream, there are at least 11 specific audiences you can target. These range from location-based audiences to segmentation based on hobbies and interests (Remember your data from Facebook Audience Insights?) and even life events.
Do you have a Local Cake Shop? Target users who just got engaged in your area.
There are hundreds or even thousands of ways you can tailor your ads to improve reach. The key is to take the time to analyze your customer base and form buyer personas. When you have an idea of what your audience already wants, your ads will perform better over time.
Many first-timers make the mistake of trying to run an ad that’s way too broad and quickly blowing out their budget as a result. Facebook ads allow you to get ultra-granular in terms of targeting location, demographics, and interests, meaning brands can zero in on a specific audience versus settling for a shot in the dark.
In addition to trying out new ad formats, honing in on your target audience may take some time. Given the ROI of Facebook ads, though, doing so is worthwhile in the long run.
11. Boost Your Posts the Right Way
Let’s say you write a killer Facebook post, and your audience is loving it. You’d want to maximize the life of that post, and can through boosting it.
But don’t hit the blue Boost Post button that appears. According to Hubspot, while that may seem like the easy way out, it’s better to boost posts through your ads manager. Keep these tips in mind when you’re setting up your boosted posts:
- Triple check spelling and graphics for errors
- Watch who you’re targeting, create custom audiences if you need to.
- Set a reasonable time that the post should be boosted.
12. Use Carousel Ads to Make a Visual Impact
Carousel ads are another newer feature of the Facebook ads family, and using them is great because it helps showcase a bunch of products or different features for a single product in one ad. Here are some things to keep in mind:
- Carousel ads always end with a link to a web page, so triple checks your landing pages.
- Use images that are optimized for the ad (i.e. 600 px and less than 20% text).
- Mix it up and add a video.
Facebook contains a whole page dedicated to giving people ideas for carousel ads.
Conclusion on the Guide on Facebook Marketing
The most important thing to remember about Facebook marketing is that you need to optimize it. Optimize your Facebook business page, optimize your photos, optimize your links, and optimize your videos. Optimize everything.
Don’t just post for the sake of posting. Make sure that the content that you produce on Facebook matters, and you’ll see results. Something that they are looking for and create engagement on your page.
This complete guide on Facebook Marketing and Facebook Ads will help you achieve your business goals.
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