How many of you are starting a new blog or website? Or have already begun to blogging? In both situations, you need to have some content marketing tools to make your life a lot easier.
There are many content marketing tools available online, and it can get hard which one to choose. With all the articles and blog posts saying “this one will good, to begin with” and all the other things. Chances are you will waste your precious time and end up with nothing.
Marketers need to invest their time and money in the right products and tools. Once you’re armed with the best content marketing tools, the search engine space is yours to dominate.
When I started my first blog (by the way I’ve created three blogs till now), I didn’t know much about tools and how much it can help my blog grow, generate traffic and revenue. But as I become aware of these content marketing tools (mentioned below), I’ve started this blog in the right way.
Content marketers are investing more in content marketing campaigns than ever before. But, just like them, you want to make sure that you get the best ROI.
Just like SEO is essential for your blog, content marketing tools are also important for your blog’s growth. Stuffing too many keywords into your blog can harm your blog’s ranking, the same way investing in wrong tools can harm its longevity.
To start with, you need to be clear about your goals, whether it’s lead generation or organic traffic. Here I’ll share with you the 13 content marketing tools I use to run this blog.
13 Content Marketing Tools
One of the first things I like about Buffer is their presentation and interface. It’s so user-friendly and not at all clumsy. One of the services, I believe marketers should provide their followers and readers these days is filtering and aggregating good, relevant content.
You mostly won’t have time to post or publish content on times when you’re asleep, and your followers are awake. So to solve this problem, I use Buffer and not only I am hooked. I’ve seen its use by many other publishers skyrocket of late as well. (The free version only allows you to have ten updates in the buffer and is limited to one user.)
The Buffer app is a tool that allows me to schedule social media posts from the browser and mobile devices easily. This way, I can effectively spread content out over a day, whether I find something in my morning reading or surfing throughout the day.
Buffer also produces statistics so you can see how many people clicked on links you shared, the estimated reach, and the number of engagement.
The Power scheduler allows you to post the same content many different times in many different social platforms with an endless amount of edits. In less than 5 minutes you can set up auto-posting to all your sites and edit them, so they don’t all read the same, and add images.
Buffer shortens links using the service of your choice and offers analytics so you can see which posts perform best.
Since 2008, Grammarly has quietly grown in one of the most successful web products. To date, Grammarly’s free Chrome Extension has been downloaded over 10 million times, and the company has 7 million daily active users. This year, it raised money for the first time – a $110 million investment led by General Catalyst.
Grammarly offers a host of features that are incredibly helpful in editing any writing pieces, whether that be a social media post, an assignment, or a novel. It scans the whole document for any mistake, including grammatical, punctuation, and spelling errors. However, what makes Grammarly the top choice of people is its array of advanced AI products that deliver better results than the typical editing tool, like the one that’s built into Microsoft Word.
Anyone can use it anywhere, but it does require users to be connected to the internet so that they can adequately identify mistakes. It then informs the writer of the document what steps can be taken to improve the writing, and it’s up to the user whether to heed the advice akin to a professional’s.
Furthermore, it’s useful as a consumer product because everyone has a use for it. A professional can use it to proofread their emails and reports. A student can proofread their essay and assignments on Grammarly. A writer can use it to spot mistakes on their articles or books. Even someone who doesn’t like publishing an error-filled post on social media can make use of it.
It’s widely known as a useful tool in proofreading and improving a piece, but what exactly makes it so effective? What makes it so much better than other editing tools on the internet?
Speed is critical to Google, so it’s important to know how much time does it take for your page to load. Webmaster Central Google has explained it:
According to stats, half of us don’t even wait for two seconds for a website to load. Here is a tool that can help you check your website loading speed. Pingdom was founded in 2007 and till now it’s one of the best website speed checkers available online. It offers a variety of different services, such as uptime monitoring, page speed monitoring, transaction monitoring, server monitoring, and visitor insights (RUM).
As a user wants quick answers, it is important to make sure your website load in a short time. Even if you have the most effective content online, you need to ensure your users have access to that information fast. If you can provide those answers and engage your target audience, in spite of their short attention spans, you’ll keep them glued to their screen.
But how fast your website should load? If your site takes more than two seconds (the average), you’ll need to do some work.
Through Pingdom, you can check your site’s speed for free and take adequate steps. Read here: How to Increase Website Speed and Improve Performance?
Here’s what Trello looks like:
Trello is a system of boards, lists, and cards. This creates a system that allows for individuals or teams to track a project and collaborate or contribute where they can be most useful or where it is most needed.
Trello is something I’ve been using for years now and couldn’t recommend more. I manage my day-to-day work and company work altogether by creating multiple boards. I also manage what my employees are going and list down all the work they need to do.
Plus, it’s straightforward to use, download it on your phone, desktop and you can also integrate it with your Gmail.
Trello is an incredibly versatile tool for project management. Its flexibility allows for it to be a simple tool for personal or a powerful engine for product development for start-ups.
BuzzSumo is one of the best content marketing tools available online and will help you with your content marketing strategy. A modern-day marketer must understand just how you can strategically and effectively push our content through all of the clutter and in front of our target audience.
But BuzzSumo won’t automatically make magic happen; it does allow us to become smarter when it comes to what’s working and what’s not. Initially, I used BuzzSumo is my go-to tool for doing content and competitive research, but it’s so much more now.
- Content research
- Competitive research
- Influencers mining
- What’s being shared on social media
- Analyze data and trends to create high-performing content.
First of all, it’s free and effortless to use by beginners and is way much better than Google’s Keyword Planner. Ubersuggest is a research tool that quickly generates a plethora of keywords in response to any words you type in the field.
Now that you know what it is, you might still be wondering what the big deal is with keywords. More specifically, you might be curious as to how they can help you generate more ideas for your blog.
Unless you have a knack for spouting out a dozen ideas for your business keywords like a machine—a week after week—Ubersuggest keyword tool is worth trying, especially as you grow your business and need to be mindful of expenses.As Neil Patel said, “You can see the search volume for any keyword in any country and language over the last 12 months. Click To Tweet
The graph will show you if the keyword is gaining or declining in popularity or if it has seasonality.
In addition to that, it breaks down the cost per click, the SEO difficulty, and the paid difficulty.
The difficulty scores are from 1 to 100. The higher the number, the harder it will be to compete for that keyword. And the lower the number, the easier it is to compete.”
It’s not just limited to keywords search; you can generate keyword ideas, SERP Analysis, and traffic analyze reports.
7. Google Analytics
Whichever analytics you use, you need to have Google Analytics for your website. It’s free, and once you learn how to use it, you’ll become addicted to it. It allows you to analyze in-depth detail about the visitors on your website.
But why you need to analyze your website? Analytics is a set of measurements that help you understand your website’s performance. As a business owner or a marketer, you want to see what visitors are doing on your site, how they interact with it, and how to help them accomplish their tasks.
With this information, you will be able to increase your sales and maximize your marketing efforts by focusing on the most profitable marketing channels.
Google Analytics will help you with all of these things. It provides valuable insights that can help you to shape the success strategy of your business.
Since nowadays almost all businesses have an online presence through a website. Therefore, it becomes crucial for you to learn the inner structure of your website to see whether it is accomplishing its purpose or not.
For this, you need to know the details of what people do when they visit, how long they stay and what all pages do they visit on your website. All you need to do is set up your Google Analytics account and copy a simple piece of code on your website.
This will enable Google Analytics to start collecting data from your website automatically and make reports accordingly.
You have to perform no action to get the data. Google Analytics does all the work for you.
You can even access your reports immediately without any delay. This feature of Google Analytics not only saves your work effort but also gives you immediate access to the reports. With this, you can soon implement strategies for the better performance of your website.
Check out this infographic to know more:
Canva is a simple to use graphic design tool and one of the best content marketing tools available. It allows you to make images and designs for the web or print. Since being founded in 2012, it has 1 million+ users.
To use Canva, you don’t need to have design skills. They have layouts available that you can work with and make your own by swapping out images and changing the text and font.
Even if you don’t work off a layout that Canva has, it is still easy to use. You can drag and drop images you want to upload as the background or select an image from their site.
Canva is designed for Pinterest, Instagram, Tumblr, and more social media outlets. They also have designs for a Kindle Cover, Blog Graphic, Infographic, and more. The best part of all, they have an option for custom images too!
You can share designs and images with team members via email or link and determine the amount of access they have to make edits.
ConvertKit is one of the up and coming email service providers and has skyrocketed in popularity. What makes ConvertKit stand out is that it manages to be simple, yet still quite powerful. And it has a much lower learning curve.
I’ve used both MailChimp and ConvertKit, and basically, I started with MailChimp and had been using MailChimp since I’m blogging. But recently after it changed its policy, I moved. Also, ConvertKit is the flexibility that it gives you.
Additionally, MailChimp limits you to 1 form per list. So if you want to have multiple content upgrades on your site, you will need to create a new MailChimp list for each content upgrade you make. With ConvertKit, there is no such issue since you can use multiple forms and segments based on tags.
ConvertKit forms are much more customizable and come with lots more options than MailChimp’s. ConvertKit allows you to create inline, modal, and slide in forms. And you can trigger them on exit intent, scroll percentage or via 2-step opt-in as well.
The main upside Mailchimp has over ConvertKit is the price. ConvertKit doesn’t have a free plan, and it is relatively more expensive at most of its pricing tiers. Read here on how to switch from MailChimp to ConvertKit.
Okay! So, to start a website or blog, you need to have hosting. SiteGround has recently become one of the few web hosts listed on WordPress’ hosting page. However, WordPress isn’t the only CMS this host supports.
SiteGround also offers hosting options for Joomla, Magento, Drupal, and PrestaShop. These are available in shared, cloud, dedicated, and reseller hosting packages. Email hosting is also available.
SiteGround is a web host for everyone, from small-time bloggers and big-time businesses to professional web developers. It offers enough hosting plans and services to suit every type of user.
There was poll taken on Facebook to see how many people use it. See here:
Sign up to get SiteGround at a discounted rate.
11. Creative Market
Creative Market provides a massive selection of digital design assets that are ready to use and available immediately. All the work on offer is high quality, produced by independent creators and sold at a fair price. They have a large selection of digital products ranging from photos, icons, illustrations, logo templates, business card templates, Photoshop actions, WordPress themes, fonts, and much more.
If you’re looking for digital design assets, there’s likely a variety of options available on Creative Market, and you’ll be able to purchase and use them immediately without waiting for a designer to finish them up.
Besides the design assets they offer, Creative Market is a community of like-minded people. Their blog is full of informative articles covering everything from creative design ideas to tips on how to grow your business. They focus on making Creative Market a hub for design resources and information as well as assets.
Creative Market also offers bundle deals, discounts, and free assets weekly to help businesses on a bootstrapped budget make use of what they offer. To get access 6 free products every week just sign up to their email list or check out their Free Goods of the Week page, for discounted products check out what they have on offer on their Discounts page, and stay tuned to their home page for access to bundle deals worth upwards of $1, 000 for usually less than $40.
What does SEMRUSH do correctly, well it has a lot of applications!
Semrush has many features, including Keyword Research, Site Audit, Keyword Ranking, Backlink Source, Site Positioning, Content Creation with Keyword, and Competitive Analysis. It’s one of those comprehensive tools that gets more useful all the time. Here’s a discounted Semrush, if you want to do with it.
Since I run my own business, I often get asked by other business owners. What’s the best way to look at my competitor’s online activity, or how I do useful keyword research while knowing the keywords which will be achievable and more importantly, PROFITABLE.
And the majority of the time, the answer is Use Semrush. It provides a solution to all of your online digital marketing needs effectively and reliably.
I’m sure you’ll agree that it’s vitally important to make marketing decisions based on accurate information!
Otherwise, it could be extremely costly for your business in the long-term.
Semrush has always given extremely accurate data, which has allowed me to forward-think and strategically create my business, so it is highly profitable while minimizing risk.
What’s great news is that they even have a Free 14-day trial so that you can use 100% of the platform’s features, for free.
If you’re using WordPress, then this is a must-have tool. You can’t go without having any SEO tool on your website. It is essential to consider SEO facts while writing any content online. What if a particular plugin does this job for you. When it comes to SEO of your WordPress site, no plugin does it better than the Yoast SEO plugin. Its scintillating features can take care of almost every single SEO issue.
- Yoast SEO allows you to add a meta description to your site.
- Analyze your text readability and calculate the readability score, which can help you understand how your readers will get it.
- It checks whether you’ve used the keywords in five important locations of the article and also checks the presence of links and images in the post.
- Yoast analyzes the number of words in paragraphs of the article and checks the density of the focus keywords in the whole document.
- It does analyze not only the facts but also suggests modifications.
The premium version offers more of such features along with multiple focus keywords, Video SEO, News SEO, etc.
These are just the tools I use in the present, will add more as I discover. Content marketing tools will make your life a lot easier, and starting with the right once can boost your success. These tools can boost your online presence and double your traffic at the same time.
User optimization will improve your blog traffic by 83% within seven months if you get serious about your content marketing campaigns. Every tool on this page is aimed at helping you convince your target audience to perceive you as the authority in your industry.
(This post may contain(s) affiliate links. That means I do get compensated every time someone buys from these links at no cost to you. See disclosure here.)