21 Best Social Media Marketing Tools Every Marketer Should Have

social media marketing tools

Are you thinking to promote your business on Social Media? Posting content on social media, talking to people, filling your Instagram account, and it sounds like anyone can do this in this era. Anyhow if you are investing in your business and want your ROI to grow this is not the way. It might look easy for you, but it’s impossible without financial resources, social media experts, and the right social media marketing tools.

Social media marketing is not a need, but it’s an essential element to stand out in your business from others. Social media is like a boon for your business and which social media platform to choose and invest your time; it is overwhelming.

Are you ready to triggering your social game? Do you want social media marketing to be as effective as top brands, you need to invest your time and money in choosing the tools. Tools that help you manage, monitor, and optimize your posts.

social media marketing tools and why they are important

The reason all kinds of businesses succeed in social media marketing because they have all of their tasks systemized with tools. Social media takes time to create, post, and manage the jobs manually. How can you do all of it manually on all the social media platforms?

You have to sit in front of your computer, and you should be sharing posts on Twitter, Facebook, LinkedIn, Instagram, Pinterest, etc. you should also monitor your mentions, comments, and manage your followers and so on.

How can someone manage all social media efficiently and in lesser time?

It’s not just you manage the social channels; you have to grow the reach and engagement with an increase in the quality. There are many social media marketing tools to pick from; once everything is set up, it will boost your social media engagement.

Choosing the right tool will amplify your social media targets in no time and effort. You can choose according to the content you post and the social media channel you want.


Is Social Media Marketing That Important?

Social media marketing is the most essential and cost-effective online marketing strategy. It grows your visibility and brand awareness.

Social media platforms help you to connect with your customers and increase brand awareness about your product and boost your leads and sales. Billions of people in and around the world use social media every day or month, it’s no passing trend.

Social media marketing tools are useful in promoting your business on all social platforms. These tools can help you to create content, customize posting, and engage your audience more effectively. Use social media marketing to successfully promote your brand on social media and measure the ROI.


Social media tools help us to find more content to share and Use them to schedule posts at the perfect time. When I asked today’s evergreen online marketers, this question: “What social media tool is your all-time Favourite ?”

Are you looking out for some powerful tools to improve your social media marketing results? Here I have collected the best social media tools for you that you can pick as per your needs.

Depending upon the content you produce and the social media channel you targeting, you can choose the one that can fit in as per your need. Most of the tools offer a free trial, which is sufficient enough for you to test out before you decide to use it for a longer run.

All these tools are high-quality social media marketing tools that have proven and given results to many businesses.

The Social Media Marketing Tools That Will Increase Your Engagement and ROI.

1. Buffer

A barrier is a software application that is used in web and mobile and designed to manage accounts in social networks. This tool provides the means for a user where one can schedule posts to Twitter, Facebook, Instagram, and Linkedin and can analyze their results and engage with their community.

One thing I love about Buffer is the number of accounts and posts that will be created and added. The beauty of the Buffer tool lies in its simplicity. Anyone can get started quickly and be scheduling posts within minutes. It has an organized layout that makes it easy to keep social media accounts updated.

The user interface is awful where you have options to add all your social media channels and schedule the posts at a time which you planned.

Buffer provides you a browser extension for Chrome, Safari, and Firefox. The extension allows you to share your content on any webpage. There is an icon added to the browser which makes you share a specific link through Buffer within the present web page. It also suggests the content How it should be with the connection.

Buffer for an Individual  Free plan gives three total social accounts, ten scheduled posts per social accounts, Browser extension, Mobile apps: iOS + Android, Pablo Image creator, Video and GIF uploader.


2. MeetEdgar

MeetEdgar, one of the best social media scheduling tools and that, allows you to reschedule and reuse the posts already you have used. You have to organize the content of your position on category and schedule your post content.

Afterward, Edgar will add your content to the queue and uploads your content as you categorized the content. Once it will go through all your scheduled posts and it’ll start reusing your older updates.


3. Hootsuite

Hootsuite is a simple and powerful tool for social media marketers. You can use this tool to schedule your posts on all social media channels and the content with the relevant hashtags included. The Hootsuite analytics tool lets you measure the content engagement, so you can now understand how your campaign is performing. It is Popular for its free social media tools, Hootsuite also has a relatively inexpensive paid option for businesses.

hootsuite social media marketing tools

4. BuzzSumo

BuzzSumo can be used to see what is hot and trending in your business on social media and what is not. From here, you can craft your ideas on the type of blogs and posts you should write to generate traffic to your website. One of the best parts which I like about this tool is, it shows who has shared and where the content comes. So you can reach out to all those influencers and ask them to share your content as well.


5. Animoto

Native video is one of the top-reaching posts or content types that I have seen on Facebook. The marketing builder tool in this also makes it super-fantastic easy to add the text overlays. Because 80% of video ads on Facebook are watched with the sound off, it’s vital for sound-off autoplay videos in the Facebook newsfeed.

This tool gets thrice the engagement of link posts and twice that of visual posts. I love using Animoto because of the gorgeous templates, stock music, and themes it has.

6. Mention

You can track your brand online, through Mention. It is a marketing insights platform that is designed to provide real-time monitoring of all social media channels and web content. Mention provides details about where your brand been mentioned across the internet and works as keyword analysis and competitors’ insight.

With the use of this tool, you can immediately get relevant notifications to your marketing strategies and also campaigns, letting you react to changes.

Mention will also tell you when your social media content has gone viral and when your competition is going down.


How you can set up this is while in the onboarding process, type your company name. By this Mention will automatically find your profiles. You can also select your main website, other accounts, and Twitter profile.

  • By the use of Mention, you can also follow influencers who are relevant to your business category.
  • Check Your Feed – Whenever you sign into Mention, you’ll see a feed of your recent brand mentions.
  • Create Reports – Click on Reports anytime to create a new report that can Listen to your brand mentions.
  • You can watch your competitor’s mentions and Create at present mentions report.
  • You have to Analyze your Twitter or Instagram and Facebook accounts.

Mention will monitor more than a billion essential resources of materials,  blogs, including forums, and creating a broad picture of your campaign’s performance social media accounts. Further, you can also interact with social media accounts directly through Mention or adding social media accounts or connecting to the Buffer app does.

7. Affable

Tool Identifies the audiences and influencers through the data-driven artificial intelligence of Affable. Affable connects you with those who are most likely to resonate with your current audience. It also delivers effective influencers for your marketing campaigns.

Through this tool, we can review each influencer’s audience demographics, breaking them down into gender, geographic location, age, and more.

Cost: Affable’s plan offers ten free credits to start; cost $1 per credit. Monthly plans start $500 per month.

You can search for Influencers

After you have signed up to Affable, you need to go to a content dashboard and search for an influencer on Instagram or YouTube. Searching for an influencer does take up credits, so you will need to pay a fee.

Discover Content

On the Content Discovery page, type in a different kind of keywords to find specific items of content on YouTube or Instagram, and that will complement your brand. You will get the opportunity to reach out to relevant influencers you found.

Once you found an influencer whom you want to work with, click on their content available to start with their reporting.

They built as a commercial, end-to-end platform. Using Affable makes to find new influencers and connect with them, and you can create a relationship with them. Once you established the link, you can assess how successful the partnership is to your brand.

You can also see whether the influencer is appropriately connecting with your audience. You can find out how well your competitors are doing within your space.


8. Animoto

Create marketing videos that are informative and create it from scratch through Animoto, an online social media video maker. While the video is the most shareable and engageable type of content. It’s okay if many people feel that they might not have the right tools, or they don’t have the skills to create professional videos from scratch.

Animoto is designed to bridge this gap and making it easy for anyone to create a high-quality marketing video.

Cost: Paid plans start for $9/month.

Select a Storyboard Template

And you can get started. Select one of the storyboards (such as Attract an Audience, Share a Product or Service, or Tell Your Company’s Story), or you can click to Start From the Scratch.

Add Your Content

Animoto will create a test project, and that includes an assortment of videos and photos that match the template you selected. From there, you choose the pre-existing content, and you can also replace the content with your own.

In the left sidebar, you can make a change to the style to add filters and make it uniquely special.

You can preview and download the Video

Once you added your content, you can click on the Preview button, and the entire content will be turned into a single video to review. There, you can download the video and also distribute it through the venue of your choice.

Animoto provides templates and layouts for the easy customization of videos. Tiered pricing depends on the features you want. At the highest level, Animoto offers more than 3,000 plus commercially licensed pieces of music.

There are one million stock photos, and more than 25 fonts. The premium business level of support also provides a 30-minute consultation with an expert for those who want advice on how to create the best marketing videos.


9. AgoraPulse

I will recommend only one solution for managing your Twitter profile, which will be AgoraPulse.

AgoraPulse is one of the best tools on this whole list. Increase your engagement on Twitter, Facebook, and other supported platforms. You are selecting the right social media marketing tool for this job; you should look for one who lets you publish, engage, and monitor from the same dashboard.

If your business has a social media team, there is a team feature of AgoraPulse which will make our life easier.

Their mobile apps let me monitor all my twitter profile. The best part that I like is they also allow the saved replies option. The template feature is handy when you have to answer the same questions repeated times.


10. SocialPilot

Do you want to take your social media campaign to the next level? Then SocialPilot is the best option for achieving that dream. SocialPilot makes you schedule up to 2,000 social media posts by using their Business Plan. You can also access and analyze the activities generated by the jobs you’ve done.

You have the right to grant access to up to six members of your team. The team also has a mobile app, which makes it easier for you to schedule content right from the comfort of your fingertip. SocialPilot is severe; you should start using it right away.


11. Adobe Spark

With Adobe Spark, it is so easy to create videos and graphics that are visually socially engaging and appealing.

If you want to create ads and that enjoy a high CTR, then Adobe Spark will be your best choice. Creating stunning images with this tool will make your posts go viral.

The more attractive and engaging your posts are, then the more you will be considered as an authority in your industry. Leverage the power of Adobe with the Adobe Spark will surely help you to get there.

Another thing that I liked about Adobe Spark is; you can create perfect sized images for each social media platform. The feature of the tool that makes it a robust social media mobile app for all kind of users.

adobe spark

12. Canva

When you listen to something, you will be able to remember only 10% of it after a week. If you add relevant images to your content, people are likely to remember it, and the retention rate goes up to 60% once you’ve added an image to your content.

The only reason why social media marketers use visual content more compare to text. You should give more preference to images on your blog.

It can be a great tool to create images. You might not be a graphic designer, but still, you can create amazing visual content for social media platforms. By making use of the templates they have, you can build a visual as professional as it can be. Infographic is one more which I recommend you to create and use it on your blog by Canva.

Content marketing tools canva

13. Sprout Social

Sprout social is an essential social media marketing tool to be present with all the managers in a company to help them better and to control their actions. Multilevel access is one of the reasons which makes easy for managers to communicate, coordinate and assign the work to their team members

It has all the capabilities, analytics, and used in social media marketing. This tool also helps you in optimizing content and understanding how different demographics interact on social media.

In this world, where everything is improving like a spice jet, people want quick responses to queries that they consider essential. Sprout Social provides a fast and reliable, easy way to respond to your customer’s questions.

It adds value to your customer service. It is professional as it lets you respond to questions, queries, and resolve all the issues as quickly as possible and across all social media channels.

This social media marketing and management tool makes your communication faster, smarter, and more productive.

14. Twitter Analytics

A  free tool, for measuring and analyzing statistics, analytics on the Twitter profile with this Twitter Analytics tool, it is straightforward to measure and boost your Twitter impact.

This tool not only measures customer engagement, but it also plays a significant role in making your tweets more reachable and successful. You can track and monitor how your Twitter Cards were driving clicks.

It gives a picture of the demographics, locations, and interests of your followers and customers, as well as you, get to improve the engagement of tweets.

Twitter Analytics

15. Feedly

Feedly is the best known as a content discovery tool which is like BuzzSumo; Just it works a bit differently. It’s a content curator aggregator, and you can use it to collect content from as many areas as possible. You are combining your ideal reading material in a single feed that you can browse at your time.

It won’t offer the same in-depth metrics and information that BuzzSumo does, but it gives you an ample amount of reading material. This way, you never run out of things to post about on your social profiles.

16. SocialFlow

SocialFlow allows you to manage and schedule your posts based on when and what time your audiences are engaging and active in real-time. What you have to do is upload your content to the queue and rest. From here, SocialFlow uses real-time data it collects to determine which posts to publish and when. It takes all the guesswork out of social media.

17. CrowdBooster

CrowdBooster delivers all real-time data that you can access quickly. You can also create reports measuring your crucial performance and metrics, and even you can export them via graphs and tables. This information helps you to adapt yourself to your audience even more effectively, and It gives you suggestions for whom to engage and how you can improve content.

18. Facebook Analytics

Facebook Analytics works the same way as Twitter’s analytics tool, overall. It also looks at your content and how readers have interacted with it. It is pretty simple stuff.

Yes and no. Where both platforms serve the same purpose, but Facebook’s reports are much more comprehensive than Twitter’s. Where Facebook Analytics doesn’t just show you how many people interacted with your content. It also shows you who interacted with and where.

Of course, this is not as that big of a surprise. Facebook has more features compared to Twitter. Naturally, there’s some more information to monitor.

And if you run a Facebook group, you have to check that analytics data as well.


19. OptinMonster

OptinMonster is a potent lead generation tool, and that lets you engage visitors at precisely at the right moment. The drag-and-drop template which I like for building visually stunning popups, landing pages, and lightboxes that can capture leads.

Everything which you want from growing your mailing list to recovering abandoned carts solved by the use of OptinMonster’s fantastic set of tools.

Ready to hear something? OptinMonster now can be a part of your social media marketing campaign. You are using the new ChatBot element used to connect to ManyChat. Once done that, you are ready to share your best-performing options over Facebook Messenger.


20. Audiense

Audiense is one of the social intelligence tools which allows you to discover and monitor new target audiences and segment them accordingly. The most important thing is, it helps you to understand your audience saying to you how they tick.

Then, Audiense uses reports and tracking to help you optimize your audience engagement. Think of it as a tool used for building relationships with your customers.

21. Tweepi

Tweepi is a Twitter tool that helps you to get more followers. First, it will find you relevant users interested in your industry topic. Then you can engage with those users by mentioning them in your tweets, adding them to your list, or following them.


These are the best and useful social media marketing tools that I have used that will instantly increase your engagement and free up a lot of your time.

If you genuinely want to see some improvement in your social media, you need to invest some of your time in these tools, where it fits, as mentioned here in this blog.


Have you tried any of these tools on this list in your social media marketing strategy? Is there any particular tool you feel is missing on this list? 🤩👇🏻

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